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Anna Sui 'Fairy Dance' Perfume Ad Is Like A Magical Pink Unicorn Land (PHOTOS)

The Huffington Post   First Posted: 01/24/2012 11:40 am Updated: 01/24/2012 11:47 am

Anna Sui's new fragrance is reminding us a little of a Britney Spears perfume.

Fragrantica tipped us off to Sui's newest scent Fairy Dance, which is a twist on her extant Secret Wish perfumes.

The ads, starring model Frida Gustavsson as a whimsical fairy, are bursting with pink and peach and crochet and sparkles and flowers and, yeah, it's a lot to take in. We kept hunting around the ad, wondering if Hannah Montana were going to pop up.

Fairy Dance Secret Wish, which will be out in February, contains notes of raspberry, mango and pink pepper, intense rose flowers supported with peony and bamboo, sandalwood, vanilla and vetiver. The new scent is part of Sui's larger "Magic Rose Fairy" campaign, which greets you when you click on the "Fragrance" section of her website with a panflute melody and a fairy icon that flits around following your mouse cursor.

It's not like Anna's fragrances have ever given off a more unisex cool, a la CK1; previous scents have names like "Dolly Girl" and "Sui Dreams." We also love how she makes fashion fun, like instructing her runway models to actually smile. But still, this scent looks like a little too saccharine for our tastes -- although we'd totally get it for our kid sister.

Check out the new scent below, and find out when it's launching over at Fragrantica.

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01:08 PM on 01/26/2012
It is a perfume aim at young girls
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zoebliss
10:38 AM on 01/26/2012
i like it. its like a high fashion lisa frank or fairytopia.
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threnodymarch
Art is long, life is short.
09:41 AM on 01/25/2012
Yikes
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MichaelFroemel
Star Trek fan from Germany
08:21 AM on 01/25/2012
I would buy it for my girl.
09:39 PM on 01/24/2012
Frida Gustavsson looks amazing as usual! i don't think this is over the top at all! i think it is beautiful!
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Highball
In Blackest Night
08:18 PM on 01/24/2012
Reminds me of "Moulin Rouge" :)
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Aitch5
Scintillating
04:42 PM on 01/24/2012
What is pink pepper?
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traceymarie
the President is black, deal with it
04:35 PM on 01/24/2012
pretty sweet and youthful
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OldCowboy
Against stupidity the Gods contend in vain.
03:58 PM on 01/24/2012
This totally looks like an ad for tweeners. I cannot imagine any female over the age of 14 wanting to use anything which is branded like this.
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08:20 PM on 01/24/2012
exactly, cologne for the pokemon crowd.
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ArChiMi
Skeptic
03:37 PM on 01/24/2012
Peachy!
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Dede Eagleburger
Beauty is in the eye of the makeup brush holder
03:31 PM on 01/24/2012
Not at all, I love it!!!!
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dtroppy
02:54 PM on 01/24/2012
No it's not over the top, it's Anna Sui!