Blugirl Spring 2012 Ads Feature Armpit Flashing (PHOTOS)

So far this season there have been approximately ten gazillion ad campaigns, each setting the runway collections in a different landscape (gas stations, stormy beaches and the backseat of a car have all made appearances) on the backs of this year's hottest models (Gisele, Daphne Groeneveld, Lindsey Wixson, etc.).

Most have managed to make something original out of the ad experience -- use cool props, unexpected lighting, interesting poses, the like. But some are dumbfounding in their unoriginality. Case in point: Blugirl's latest spots, which feature the ever-popular armpit pose.

We noted the rampant pit-flashing a while back, when it seemed like every other covergirl and campaign star was airing herself out or trying to keep her head from falling off her neck. The trend, unfortunately, has not abated. Armpits, like skinny jeans or ankle booties, are not going anywhere.

Unfortunately Blugirl decided that the concept for their Spring 2012 campaign would be Pits In The Garden. At least, that's what we imagine the shoot is called... we can't focus on anything else in these photos.

Check out the shoot below.

Comments

[Bu Abdullah M AlMelhem]

03:01 PM on 01/30/2012

Rumer Willis Steps Out for Dinner and SHAG Party in Los Angeles I want to continue my beauty news all day, every day wearing black pastor

[emncaity]

02:34 AM on 01/30/2012

Absolutely not. This pose says, "Even though I know it's only a cultural thing, and lots of people are used to the no-shave look, you can see very clearly that if I were out with you"--which they all want to be, of course--"nobody would think I had Don King in a headlock." This is a very positive thing.

[Cynthia Trans MTF]

06:44 AM on 01/29/2012

I like airing out my armpits once in the occasion, so pose with that HOOO YAH i say Why mess with a good thing?

[algonquin j calhoun]

01:48 AM on 01/28/2012

pose? i'm sick of models, period.

[highmountainsp]

07:14 AM on 01/28/2012

LOL, I agree.

[Ossit]

01:48 AM on 01/28/2012

Aren't there more important topics to debate?

[l46289]

12:01 AM on 01/28/2012

A man once told me, in "manspeak" arms up are an invitation.

[Acleacius]

11:38 PM on 01/27/2012

"on the backs of this year's hottest models"
Yes, those poor, models. How dare they have to pose for ads, the outnage!

Are you obsessed with armpits are something, you can't seem to stop looking at them and writing about them?

[lchristov]

10:24 PM on 01/27/2012

I think the ever present hand(s)on the hip has been way overdone by everyone from ads to the red carpet. When my teen-age daughter shows me pictures of her girlfriends looking the same, I say enough with this! Someone invent a new way to pose. I almost forgot. The legs twisted like a pretzel-who comes up with this stuff?

[Baryl]

10:15 PM on 01/27/2012

I thought they were gonna write about the pouty lip thing!! Done to death!!!

[Darryl Ehlers]

10:01 PM on 01/27/2012

Hi Folks
#1. To Open
#2 to Vibrant
#3 Funky
#4 Funky
# 5 To Vibrant
#6 To Open
#7 Still to Vibrant and omly ware to bed

Men have to have a woman leave something to imagination to show it out front and center it leaves a blank spot in a mans mind and he is numm Darryl Ehlers

[360Dunk]

09:44 PM on 01/27/2012

At least she's well-groomed under there. I don't want to see Bob Marley-type dreadlocks or an armpit rainforest so thick, one needs a machete and mosquito netting to navigate through.

[andrwsroe]

03:05 AM on 01/28/2012

VIVA LA FRANCE!! LOL!!!!

[brutalefrank]

09:13 PM on 01/27/2012

I think we need to do away with the hands on hips, elbows trying to point to the front, bending body slightly forward look. No one stands this way!!!

[montanasian]

09:10 PM on 01/27/2012

Who wrote this? Ellen? (sigh), ok us men are always tired of that pose, yep. I m looking for that intellectual pose of the woman with her hand under chin.

[jlv327]

08:59 PM on 01/27/2012

So true to life.. See it every time I go for a walk in the park.. lol

[MarisaVillafane]

08:58 PM on 01/27/2012

i personally hate the anorexic hunched over pose. they look like zombies