Rihanna has signed up to make her first television show. The concept: burgeoning fashion talents compete to dress the star.
The pop superstar, who has had international success with her chart-topping music, will oversee the TV talent hunt to discover a new fashion designer. Girls Aloud singer Nicola Roberts will host.
The "We Found Love" singer, whose revealing outfits have come under fire in the past from critics who claim her clothes are too overtly sexual for her young fans, will take on the title of Executive Producer for the show, which will air on Britain's Sky Living network.
A statement on the channel's website says:
"The show will celebrate the extraordinary talent and creativity in the British fashion scene. With Rihanna, a fashion icon herself, and Nicola, who created her own Dainty Doll make-up range, at the helm, the show will recognise the increasing influence popstars have on mainstream trends."
Rihanna will be heavily involved in the casting and the winner of the program will get to design a stage outfit for Rihanna's Wireless performance in London's Hyde Park in July 2012.
Rihanna tells Sky Living, "I've always had a great love of fashion. It's a constant source of inspiration in my life, and is a big reason why I've grown into the person and artist I am today."
Nicola called Rihanna one of her "style icons", adding: "I was so flattered when Rihanna asked me to work with her on this show. I'm so excited for us to get started on finding a new up-and-coming British designer who just needs a chance, a little bit of help in getting their skills noticed."
Rihanna's move into TV comes shortly after she made her big screen debut alongside Liam Neeson in Peter Berg's new film "Battleship."
The series will come exclusively to the UK's Sky Living HD in summer 2012. As for viewing it here in the U.S. of A.? We're guessing there might be some Youtube involved... no word yet on whether the show will jump to an American network.
UPDATE, 7/9/12: Yet another fashionista has joined the show: Lysa Cooper, Rihanna's stylist. Cooper joins Henry Holland and Girls Aloud’s Nicola Roberts as the show's three mentors. In other news, the TV show has finally got a name: "Styled To Rock." Read more updates here!
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