Madonna's highly-anticipated halftime show has been hyped as "bringing gay" to the Super Bowl, but a series of public service announcements will ensure other aspects of lesbian, gay, bisexual and transgender (LGBT) life are emphasized during the big game.
The Gay, Lesbian & Straight Education Network (GLSEN) will share its new PSA campaign targeting anti-LGBT language among teens with Super Bowl attendees at Indianapolis' Lucas Oil Stadium on Sunday. The award-winning "Think Before You Speak" campaign features stars Hilary Duff, Wanda Sykes and the NBA's Grant Hill.
"GLSEN is thrilled to share the Think Before You Speak campaign’s message of respect with tens of thousands of football fans attending the Super Bowl this year,” GLSEN Executive Director Dr. Eliza Byard said in a press release. "The PSA campaign featuring Hilary Duff, Wanda Sykes and the NBA’s Grant Hill has already reached millions of Americans across the country and we are truly grateful for this opportunity to increase awareness among a new kind of audience about the negative impact of anti-gay slurs."
The news comes on the heels of GLSEN's "Playground and Prejudice: Elementary School Climate in the United States" report, released last month. Among the poll's more eyebrow-raising findings: a staggering 75 percent of students reported that they were called names or bullied with some regularity, frequently based on their looks or body size, while one in seven students said the reason they personally felt unsafe or afraid at school is personal appearance.