02/02/2012 02:14 pm ET

Lurpak Butter Ad Makes You Crave...Vegetables (VIDEO)

It's never hard to salivate over butter-rich foods -- who can say no to a biscuit or brownie? But when it comes to peas and cabbage, it can be a little more challenging to convince people to chow down. Enter this ad. The stunning camerawork and bright colors get you hooked right away, and only later on do you learn that the ad is actually about butter. Hey, if peas can look that good, we're sold.

[Via NPR]