No One Advertises More During The Super Bowl Than Autos

Autoblog:

It shouldn't be surprising that, during the Super Bowl, the biggest single U.S. sporting event, automotive and beer companies spend the most on advertising. What might surprise you – before you give a thought to your Super Bowl diet – is the fifth biggest advertiser: tortilla chips. Ratings agency Nielsen broke down the advertising numbers over the past five Super Bowls and found that automakers cumulatively spent $172.2 million, versus beer companies investment of $126.9 million over the same period.

Read the whole story: Autoblog