DETROIT
02/02/2012 04:36 pm ET

No One Advertises More During The Super Bowl Than Autos

It shouldn't be surprising that, during the Super Bowl, the biggest single U.S. sporting event, automotive and beer companies spend the most on advertising. What might surprise you – before you give a thought to your Super Bowl diet – is the fifth biggest advertiser: tortilla chips. Ratings agency Nielsen broke down the advertising numbers over the past five Super Bowls and found that automakers cumulatively spent $172.2 million, versus beer companies investment of $126.9 million over the same period.

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