02/05/2012 11:03 pm ET | Updated Feb 06, 2012

Bridgestone Super Bowl Commercial: Tire Ad Stars Tim Duncan, Steve Nash (VIDEO)

Bridgestone's Super Bowl ad features a fictitious story line revealing how the company is trying to turn its tire rubber into athletic equipment, including footballs and basketballs.

Fans took to Twitter commenting on Bridgestone's commercials.

For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.

While iconic Super Bowl commercials like Apple's '1984' and Coke's ad starring Mean Joe Greene will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails.

How does this Super Bowl ad stack up?

CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.