And, we're off. While the Giants and the Patriots are competing in Indianapolis, advertisers are competing for your attention.
Did this Old Navy ad generate any conversation at your Super Bowl party? The reaction on Twitter was mixed.
CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.
For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.
How does this Super Bowl ad stack up?