02/05/2012 09:32 pm ET | Updated Feb 06, 2012 'Confidence' Super Bowl Commercial (VIDEO)

Due to the vast array of inventive and unusual advertisements that debut during the Super Bowl, some are always lost in the Super shuffle. But we have a feeling people will remember this spot.

In the commercial, a man is negotiating with a car salesman when he suddenly sprouts a second head that represents his confidence. While the man seems unsure of his decision, his confidence appears to be plenty comfortable with the purchase of a new vehicle, singing and dancing joyfully during the discussion. Bizarre? Yup. But did it capture our attention? Absolutely. And isn't that all that really matters?

CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.

For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.

While iconic Super Bowl commercials like Apple's '1984' and Coke's ad starring Mean Joe Greene will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails.

How does this Super Bowl ad stack up?