02/05/2012 07:00 pm ET | Updated Feb 06, 2012

The Dictator Trailer: Super Bowl Commercial Stars Sacha Baron Cohen (VIDEO)

Before Super Bowl XLVI even kicked off, the onslaught of commercials and movie trailers began. Sacha Baron Cohen's upcoming comedy "The Dictator" was among the first out of the gate.

Due for a May 2012 release, "The Dictator" depicts the story of a North African despot named General Aladeen. After forcing unsuspecting civilians into awkward situations in "Borat" and "Bruno," this film takes aim at the powerful.


Recognize any despots you know?

For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.

While iconic Super Bowl commercials like Apple's '1984' and Coke's ad starring Mean Joe Greene will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails.

How does this Super Bowl ad stack up?

CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.