Apparently, you're going to need to invest in a seriously strong garage door if the Lexus Super Bowl ad inspires you to run out and buy the 2013 Lexus GS.
Taking cues from Jurassic Park and various monster films, this Lexus spot is called "The Beast" and promotes its new ride as being something that "cannot be contained" (hence the strong garage door) and "just the beginning."
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For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year is no different. Each time that NBC cuts away from Super Bowl XLVI between the New York Giants and New England Patriots a hush will come over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focuses entirely on the ads.
How does this Super Bowl ad stack up?