With most Super Bowl commercials either aiming for laughs to generate buzz or using sexuality to push a product, Chrysler distinguished itself by doing something completely different. Clint Eastwood starred in the most stirring commercial of the night, promoting a message more than any product.
This country can't be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines.
The 81-year-old Academy Award-winner kept returning to the mantra that it's "halftime in America" while it was, in fact, halftime at the Super Bowl. Eastwood conceded the struggles that the auto industry -- as well as the entire nation -- have faced in recent years but his tone was ultimately defiant and optimistic, looking ahead to the so-called second half. The powerful ad was certainly a departure from the rest of the day's offerings and left many people applauding.
Even those folks who may not have totally bought into the message of the ad couldn't help but be moved by Eastwood's moving narration.
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For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year was no different. Each time that NBC cut away from Super Bowl XLVI between the New York Giants and New England Patriots a hush came over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focused entirely on the ads.
How does this Super Bowl ad stack up?