Timberland Eco-Love Survey 2012: Women More Attracted To Green Behavior
Green singletons pucker up! It looks like you may not be flying solo for long.
Staying true to your eco-friendly values could pay off when it comes to attracting potential mates, according to a new survey.
After conducting an online poll of more than 1,000 men and women age 18 or older in January 2012, the Timberland Eco-Survey revealed more than three-quarters of Americans find eco-minded behaviors an attractive quality in a mate.
More specifically, being eco-friendly around the house and practicing conscious consumption were among the top eco-qualities, with each trait being attractive to 50 and 30 percent of respondents, respectively.
Women were 30 percent more likely than men to question whether to date someone who litters (52% vs. 40%) or refuses to recycle (17% vs. 13%).
According to the study, 56 percent of the fairer sex are more likely to be turned off by anti-environmental behavior, while just 47 percent of males would question whether to date someone with similar behavior.
But putting the environment before romance at all costs could be a turnoff, as nearly half of Americans (46%) indicated that dates who insisted they order organic or locally-grown food or picked them up on a bicycle (43%) might be shown the door.
This isn't the first time green lifestyles have been linked to finding the perfect match. In December, a Swedish company launched a dating website that pairs up suitors based on last night's leftovers.
While the findings are encouraging for eco-singles looking for love, Timberland probably has some financial incentive to sponsor such a survey, especially since they sell outdoor clothes and to customers with a green conscious.
For a more extensive understanding of the Green dating sphere you may want to check out Treehugger's ecosexual assessment of the land.