Imagine you're at a car dealership and you ask the salesman to show you the best new models. You're checking them out, giddy to see this year's cream of the crop, and -- surprise! -- you realize he's trying to sell you on a pre-owned car from 2008.
"What gives? That's not new," you say. "Buddy," he says, putting a reassuring hand on your back, "you might know that, but lots of other people haven't even heard of that model before. That's new enough for us."
That, in essence, is the Grammys' stance on the Best New Artist award, an honor designed to catapult the winner to new heights of stardom.