Kate Moss is finally embracing both sides of her good girl/bad girl image.
For W's split March covers, Moss poses in two very different aesthetics: one dreamy and white; the other dark and sultry.
W honcho Stefano Tonchi says in a release regarding his inspiration:
"As I sat through the spring collections in New York, London, Milan, and Paris, I kept thinking about the dichotomy between 'good girls' and 'bad girls.' It's an old trope that the fashion world loves to recycle every few seasons [...] This season, however, the good girls seemed to constantly stray into bad-girl territory, and vice versa. Designers are too savvy to go for straightforward cliches, and what I found most interesting was the way in which they tweaked familiar archetypes."
For the "evil" cover, which we're unveiling here, photographer Steven Klein captures Kate wrapped in dark lace and dabbed with sinfully red lipstick, sporting an anchor tattoo on her hand. On the second cover, she's clad in an ethereal white Vera Wang gown and natural makeup, looking fresh and almost bridal.
And then there's the inside spread, where Kate gets her full-on demonic transformation in a starched Jil Sander cotton gown and lace gloves. Her eyes look ghostly, and she's gotten the Lady Gaga "face horns" treatment through either prosthetics or some super-creepy Photoshopping.
Yikes! We wouldn't want to run into that Kate in an empty church.
Check out Kate's religion-inspired cover below (you can buy the mag on newsstands on February 21st), and click over to W to read more about the shoot. We've also got a slideshow of some of Kate's other covers that look a little less Exorcist-y.
Keep scrolling for more photos.