02/13/2012 01:56 pm ET | Updated Feb 13, 2012

Loveland Colorado, The 'Sweetheart City,' Has Been Re-Sending Valentine's Day Cards For More Than 65 Years (VIDEO)

With Valentine's Day fast approaching, the requisite package of chocolates, flowers, and a fancy dinner for your sweetheart may be difficult to resist. Next year, stand out from the pack and send your heartthrob a card from the land of love itself. No, not some cheesy card that requests you "Be Mine;" we're talking a card stamped in Loveland, Colorado.

Since 1946, volunteers in the small town northwest of Denver have teamed up with the United States Postal Service and the Loveland Chamber of Commerce to stamp and re-send more than 160,000 pieces of mail each year.

Pre-addressed and pre-stamped envelopes sent to Loveland are hand-stamped with a special Valentine's Day message, then forwarded to lovebirds the world over. So far, the "Sweetheart City" has helped spread the love by re-sending letters from all 50 states and over 110 countries.

According to the Loveland Chamber of Commerce, some of the more famous recipients have included Lady Bird Johnson, Abigail Van Buren, and Oprah Winfrey. A letter once sent to the Loveland team from a lawyer in Brooklyn read, "I just want to thank you for making this just a nicer country to live in. People like myself who were born and reared in these United States seem to take everything for granted until someone like you comes along and reminds us that we are very, very, lucky."

If you're looking to have your mail re-sent through Loveland, pre-address, pre-stamp, and enclose all letters in a larger 1st Class envelope. Then send to:

Postmaster - Attention Valentines
446 E. 29th St.
Loveland, CO 80538-9998

All Valentine's cards received by February 29th will receive the 2012 stamp. Next year, for delivery by February 14, domestic mail should be received by February 9, or February 11 if you're in Colorado. Internationally-bound cards are due February 3.

PHOTOS of this year's stamp and the 'senior stamper' team spreading the love:


Loveland Valentine Program

All photos via Loveland Chamber of Commerce