STYLE

New York Fashion Week Fall 2012: Backstage At Marc By Marc Jacobs

02/14/2012 09:13 pm ET | Updated Oct 11, 2012

The Inspiration: Minimalism with a jolt of color

Beauty at Marc by Marc Jacobs. Photo: Peter Michael Dills/Getty Images

Makeup: For Marc by Marc Jacobs' fall 2012 show, Shiseido artistic director Dick Page was inspired by the bold lips of the '80s. "It's simple, graphic and the only thing that reads on the face," he said. Page used a fresh lab sample of thick red wax (similar to Perfect Rouge in Valentine or Cerise) to create a long-lasting lip color. Foundation was minimal, dabbing just a little around the eyes which cast a light, golden shadow. He completed the look with a few strokes of Perfect Mascara Full Definition on the top lashes.

Hair: Flanked by a group of editors with notebooks and voice recorders in hand, Redken lead stylist Guido Palau gave it to us straight: "I'm doing a side part, blow-drying the hair dead straight and then putting it into a ponytail. That's it!" But I needed to know more. Asking him if he and Marc based the look on any specific reference, he flashed a grin before revealing, "We wanted the models to look simple and slightly masculine. Not too much of a hair statement. There is volume in the clothes so I wanted a smaller head." Guido's go-to products for getting a sleek ponytail: Satinwear to blow-dry; Outshine to minimize frizz; and Forceful to hold the look in place.

Nails: "The Marc by Marc Jacobs girl is youthful and modern," said Elisa Ferri, Zoya lead manicurist. "When she gets dressed in the morning, she doesn't randomly put an outfit together. She has a point of view." To convey a "whisper of innocence," Ferri painted one coat of Adel (a sheer off-white) onto short, oval nails.

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