Well, it's official -- on Tuesday afternoon Trader Joe's confirmed the rumors that the California-based grocery store chain would open its first Colorado location in Boulder at the Twenty Ninth Street Mall, 9News reports. The 14,000-square-foot store is expected to open in 2013.
So, will Coloradans be uncorking that famed inexpensive "Two Buck Chuck" wine on day one of the store's opening? Well, that remains unclear -- The Daily Camera reports that as of Tuesday the company had not filed a liquor license application with Boulder. Given that the state liquor laws limit chain stores like Trader Joe's to one full-strength liquor license for the entire chain and when the rumors of Trader Joe's arrival in Colorado first surfaced, The Denver Business Journal reported that an additional three Denver-metro locations may also be coming in the future, the chain may decide to reserve that liquor license for another location.
The Monrovia, Calif.-based grocery chain filed documents January registering its business name with the Colorado Secretary of State. And although it was not confirmed until Tuesday, the Boulder location was presumed to be the first for the store in Colorado.
Trader Joe's markets itself as being "Your neighborhood grocery store," and has been around since 1958 offering an aesthetic Hawaiian theme to its shopping experience.
Trader Joe's fan pages like Coloradoans For Trader Joe's, a fan page that describes itself as "dedicated to the Coloradoans who desperately want the wonderfulness of Trader Joe's to grace the borders of our fine state," was all cheers and exclamation points on Tuesday. Many fans of the grocery store chain have waited years for this day to finally come.
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