Ski-Thru Starbucks Allows Customers To Grab Coffee At 2400 Meters

After hitting the slopes, a coffee pick-me-up is often in order. That's why Starbucks has opened its first ski-thru outlet, in Squaw Valley on Lake Tahoe, at 2400 meters above sea level. Customers can grab a coffee without having to remove their skis or snowboards.

"Nowhere else in the world can skiers and riders enjoy a delicious Starbucks coffee without missing a beat on the slopes," said Squaw Valley's president and CEO.

The idea of a ski-thru Starbucks was reportedly the brainchild of BASE jumper JT Holmes, who skiied in Squaw Valley with a cup of coffee in his hand.

Don't worry if you aren't much of a skiier though. The location can also be accessed without ski or snowboard equipment.

Watch a video of the new Starbucks below:

Comments

[odyssey58]

03:29 PM on 02/21/2012

Are there ski-through potties further down the slope? I have found that skiing and coffee aren't always the best mix.

[J0E1]

11:02 AM on 02/20/2012

What is a "meter"?

[cosomono]

10:53 PM on 02/19/2012

I can barely ski much less ski and drink piping hot coffee! :D

[Red0rGreen]

04:40 PM on 02/18/2012

They had to wait for JT Holmes to come up with the suggestion because nobody has ever been to Europe, where restaurants have had ski-up bars for years…

[ummm]

06:09 PM on 02/16/2012

how is this the brainchild of anyone when ski-thru restaurants have been in Sweden and Iceland for awhile?

[bnevin]

05:34 PM on 02/16/2012

"This" must be Starbucks niche' they have been looking for since they disrespected:
The Right- by giving a ton of money to gay marriage groups.
The Left- by not kicking (legal) right-to-conceal folks out of their stores.
The handicapped- by not allowing a man in California a job because of impairment.

[Mr Me]

04:27 PM on 02/16/2012

Starbucks knows that Americans are not too smart so they charge a ridiculous high price for their coffee and Americans love it.

[nhr 215]

02:53 PM on 02/16/2012

Ummm no, the idea was the brainchild of the hedge fund, KSL Capital Partners, that bought-up Squaw last year. The idea is to maximize revenues regardless of effect on quality of the mountain. They are investing $50 million over the next couple of years to further bouge'fy the mountain and turn into a mini-mall for yuppies who don't really care about skiing...

[Seattlewkr]

02:29 PM on 02/16/2012

Starbuck's just another Wal-Mart under a different brand. Bad wages, working conditions, and a total corporate leach.

Bring it on, responders. Let's hear how good they are and why.

[noassumptions]

03:48 PM on 02/16/2012

Not disagreeing. Starbuck's is this generations' "McDonalds" in the sense that it's so incredibly unhealthy and no one seems to be too concerned. I'm guilty of going in and ordering up a Venti 'Sugar-Blast' myself. And that's just the health perspective; you bring up good points about working conditions and wages which I don't know enough about to comment on... in any case we all would benefit from cutting back on our intake of their products.

[heboprotagonist]

06:21 PM on 02/19/2012

I worked for SBUX for 4 years in college. I had higher wages than any of my classmates (except bartenders). The working conditions were great: Everything was sanitary and clean, my hours were flexible (management was careful not to over-schedule and no one ever had to work a close followed by an open) and my co-workers were a fun and helpful bunch. The only downside were the self-righteous customers (but that's retail for you).

The product we put out might not have been healthy. We might've diluted the coffee culture according to skinny jean hipsters. We might've over charged our customers (it's just beans and water, after-all). But for the people that work there, SBUX can be the perfect job. Low responsibility, low stress, good pay, rewarding experience. What more can you ask for?

[Whitey Pinky]

02:02 PM on 02/16/2012

SUPER Cool !!!! ^_^
Ski-Thru Starbucks Allows Customers To Grab Coffee At 2400 Meters

[grifrn]

01:35 PM on 02/16/2012

Cool idea.

[myngbl]

01:30 PM on 02/16/2012

Are not people tired of paying over $5 for coffee, what nonsense. I laugh at you! Soon Starbucks will be a thing of the past..........................ppppftttt

[Seattlewkr]

02:30 PM on 02/16/2012

No kidding. I'm done with the extortion.

It's "Corporations first, please last," at Starbuck's.

[myngbl]

02:38 PM on 02/16/2012

Don't blame Starbucks, they have a good thing going with millions of dummies. Blame the wide proportion of the US who cannot think for themselves. Credit Cards? As a nation we are stupid enough to pay points to a legalized loan-shark system. I have one for items I cannot purchase with cash, then I pay it off immediately. I have taught my children this, too.

[Seattlewkr]

02:31 PM on 02/16/2012

I mean, "People last, corporations first," according to Starbuck's.