PARENTS
02/17/2012 01:20 pm ET

Could Target Sell Its 'Pregnancy Prediction Score'?

Thanks to the New York Times, we now know that Target has a system for figuring out which of its shoppers are knocked up. As Charles Duhigg, an expert in habit formation, makes clear, this is extremely valuable data as new parents tend to get hooked on certain brands and become loyal customers during the first few years of a child’s life -- when they’re like the cookie monsters of kids’ goods.

Read more on Forbes.com

CONVERSATIONS