On October 19th of 1955, Pulitzer Prize-winning poet, Marianne Moore, was approached by a Mr. Robert Young of the Ford Motor Company and asked to assist them in naming a new series of cars. Said Young in his initial letter:
"We should like this name to be more than a label. Specifically, we should like it to have a compelling quality in itself and by itself. To convey, through association or other conjuration, some visceral feeling of elegance, fleetness, advanced features and design. A name, in short, that flashes a dramatically desirable picture in people's minds."
The reality of being a woman — by the numbers. Learn more