WOMEN
02/17/2012 01:20 pm ET

Utopian Turtletop

On October 19th of 1955, Pulitzer Prize-winning poet, Marianne Moore, was approached by a Mr. Robert Young of the Ford Motor Company and asked to assist them in naming a new series of cars. Said Young in his initial letter:

"We should like this name to be more than a label. Specifically, we should like it to have a compelling quality in itself and by itself. To convey, through association or other conjuration, some visceral feeling of elegance, fleetness, advanced features and design. A name, in short, that flashes a dramatically desirable picture in people's minds."

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