Should Charities Use Shock Tactics?

www.guardian.co.uk:

Last week the animal rights campaign Peta caused a stir with an online advert that suggested you don't have to eat meat to be a red-blooded male. The evidence? A girl wearing a neck brace as a result of injuries caused by her vegan boyfriend who could "bring it like a tantric porn star." But is it fair to outrage viewers to get a message across?

Read the whole story: www.guardian.co.uk

Comments

[AgainstAnimalAbuse]

03:03 PM on 02/19/2012

There are times that it's the only thing that gets the public's attention as unfortunate as it is. We see so much violence on tv that we have become immune to normal stuff therefore to get you to notice charities have had to resort to what agencies and marketing does.

[edejan]

01:10 PM on 02/19/2012

I think the majority of people are turned off by shock tactics. These ads are harmful to an organization's position and only reveal anger and cruelty in those who propagate them. I'm a strong supporter of animal rights and the vegan lifestyle, but I DO NOT want to be shocked in any way on these issues. I came to those positions because I'm repulsed by cruelty. Same thing with shocking pro-life ads. I was strongly pro-life in my younger years, but shocking posters by the pro-life movement and such set me on a path to rethink that position to the point where I am now strongly pro-choice.

[BlackJAC]

01:05 PM on 02/19/2012

They should not, for it turns people off.  I lasted exactly five hours working for the Muscular Dystrophy Association trying to sign people up for their jailhouse-themed fundraisers, and the best way to describe the way we were to approach it was "cheerful ultra-aggression": MDA's attitude was that the people we were calling had already agreed to do it and we were merely reminding them with this overly elaborate, unnatural-sounding spiel.

[ljb860ljb]

12:29 PM on 02/19/2012

If the message needs to be negative or must shock to achieve a goal does not mater if politics or charity they leave me at the door. I for one walk away and never come back.