IMPACT

Should Charities Use Shock Tactics?

02/19/2012 11:40 am ET

Last week the animal rights campaign Peta caused a stir with an online advert that suggested you don't have to eat meat to be a red-blooded male. The evidence? A girl wearing a neck brace as a result of injuries caused by her vegan boyfriend who could "bring it like a tantric porn star." But is it fair to outrage viewers to get a message across?

Read more on www.guardian.co.uk

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