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Should Charities Use Shock Tactics?

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Adult-film star Jenna Jameson poses for photographers after unveiling her new ad for the People for the Ethical Treatment for Animals (PETA) during Mercedes Benz fashion week in Culver City, Calif., on Monday, March 10, 2008. (AP Photo/Matt Sayles)
Adult-film star Jenna Jameson poses for photographers after unveiling her new ad for the People for the Ethical Treatment for Animals (PETA) during Mercedes Benz fashion week in Culver City, Calif., on Monday, March 10, 2008. (AP Photo/Matt Sayles)

www.guardian.co.uk:

Last week the animal rights campaign Peta caused a stir with an online advert that suggested you don't have to eat meat to be a red-blooded male. The evidence? A girl wearing a neck brace as a result of injuries caused by her vegan boyfriend who could "bring it like a tantric porn star." But is it fair to outrage viewers to get a message across?

Read the whole story at www.guardian.co.uk