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Walmart Profits Down On Deep Discounts To Entice Shoppers

Posted: 02/21/12 08:07 AM ET  |  Updated: 02/22/12 12:12 AM ET


* Q4 EPS $1.44 excluding items vs Wall St view $1.45

* Sales up 5.8 pct to $122.29 bln, St view $124.21 bln

* Walmart U.S. same-store sales up 1.5 pct

* Shares down 4 pct (Adds comments, other retailers' results; updates stock move)

By Jessica Wohl

Feb 21 (Reuters) - Wal-Mart Stores Inc's price cuts hurt its fourth-quarter profit, reminding investors that steps the world's largest retailer is taking to bring back shoppers do come at a cost.

Wal-Mart's quarterly profit and sales fell short of Wall Street expectations and its forecasts suggest that results in this quarter and fiscal year may again disappoint analysts.

"Everything had the hint of conservatism in the guidance," said ITG Investment Research senior hardline retail analyst John Tomlinson. "People are contemplating bear case scenarios, what they could mean for earnings growth."

Shares of Wal-Mart fell 4 percent, erasing most of the gains so far in 2012. The stock had been up about 29 percent since August as its U.S. sales turnaround plan was starting to show progress.

Sales at Walmart U.S. stores open at least a year, or same-store sales, rose 1.5 percent. While that was toward the higher end of Wal-Mart's forecast of a 0 to 2 percent increase, it fell short of analysts' average forecast of 1.8 percent tracked by Thomson Reuters.

Price cuts in the United States helped bring in more customers during the crucial holiday season. It was the second quarter in a row that Walmart U.S. same-store sales rose after nine consecutive quarterly declines, but analysts were largely disappointed that same-store sales were only a hint better than the third quarter's 1.3 percent rise.

Now, fresh concerns include the impact rising gas prices will have on shoppers. Wal-Mart is cutting costs and pushing those savings into lower prices, a process that sometimes means margins will fall faster than expenses. Operating income growth at Walmart U.S. grew at a slower rate than sales.

" While we believe (Wal-Mart's) renewed price focus represents the appropriate strategy, Q4 results also demonstrate the limits to which the company can leverage this into profit growth ," said Bernstein Research analyst Colin McGranahan.

Walmart U.S., Wal-Mart's biggest division, has been lowering prices and bringing back a wider variety of items to woo shoppers on limited budgets who started to shop at dollar stores and elsewhere. Traffic at its U.S. stores rose after six quarterly declines, showing that such efforts lured shoppers.

Traffic was strongest in January, showing that Walmart continued to bring in shoppers even after its heavily promoted layaway plan helped drive growth in October through December.

Competitors Dollar General and Family Dollar have not reported full holiday quarter results yet, but same-store sales in their latest quarters outpaced the 1.5 percent rise at Walmart. Target Corp posted a 3.3 percent rise in same-store sales for the quarter earlier this month.

Shares of Wal-Mart were down $2.50, or 4 percent, at $59.98 at mid-afternoon, after slipping as low as $59.68.

S&P Capital IQ equity analyst Joseph Agnese cut his rating on Wal-Mart to "buy" from "strong buy," as he sees pressure on sales and margins from the pricing plans. He kept his $67 price target on the shares.



EXPECT MARGIN DECLINE

Wal-Mart is optimistic that employment reports will continue to improve, which could boost consumer confidence. But higher gas prices are pressuring shoppers' limited budgets.

"There is a new normal with customers," Chief Financial Officer Charles Holley told reporters. "Markets are more volatile, gas prices are more volatile and so I think the customer is going to continue to look for ways to save money because they don't know what's around the corner."

Investors should expect margins to decline as the company looks for new ways to trim costs and cut prices, Holley said.

In the past, quickly rising gas prices led shoppers to cut back on trips to Walmart and they spent more during each visit. Higher gas prices also help dollar stores, as shoppers can often reach those smaller shops by foot or by public transportation.

Walmart also still contends with a poor image among some shoppers who complain about the long checkout times, among other issues.

Satisfaction with Walmart in the fourth quarter fell 4.1 percent, while competitors such as Target and Sears saw their scores rise, according to findings released on Tuesday by the American Customer Satisfaction Index. Wal-Mart's Sam's Club warehouse chain saw its satisfaction score rise by 3.8 percent.

Wal-Mart earned $5.19 billion, or $1.51 per share from continuing operations attributable to the company, up from $5.02 billion, or $1.41 per share, a year earlier.

Excluding about 7 cents per share from certain tax matters and real estate transactions, Wal-Mart earned $1.44 per share. The company had forecast a profit of $1.42 to $1.48 per share, excluding the benefits. Analysts, on average, expected it to earn $1.45 per share, according to Thomson Reuters I/B/E/S.

Sales rose 5.8 percent to $122.29 billion, below the average analyst estimate of $124.21 billion.

Wal-Mart forecast first-quarter earnings per share from continuing operations attributable to the company of $1.01 to $1.06, compared with a profit of 98 cents per share a year earlier, which included a lift of 1 cent from multiple items.

The company expects first-quarter same-store sales to be flat to up 2 percent at Walmart U.S. and to rise 3 percent to 5 percent at Sam's Club, excluding sales of gasoline.

It forecast fiscal year earnings per share from continuing operations attributable to the company of $4.72 to $4.92.

Analysts on average forecast a profit per share of $1.05 for this quarter and $4.90 for the year.

Wal-Mart's international business grew at a faster clip than the larger Walmart U.S. Operating income at Walmart International rose 15.2 percent to nearly $2.31 billion, while Walmart U.S. operating income rose 1.4 percent to $6.11 billion.

International results were mixed. Britain's Asda saw sales growth slow from the third quarter. Wal-Mart de Mexico, or Walmex, topped analysts' expectations as it opened more stores.

On Monday, Wal-Mart said it was taking a controlling stake in Chinese e-commerce company Yihaodian. (Reporting by Jessica Wohl in Chicago; Editing by Derek Caney and Richard Chang)

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HUFFPOST SUPER USER
dtallwalk
11:16 PM on 02/27/2012
To me it about what kind of stuff we buy. In the past the things we would buy was good and it was better if it was made here. Not the case now we buy what ya- all mart has to sell and this store has lowered the standard a lot what we buy is lost in no time next time you buy somthing form this store put a date on it and you will find it gos in the trash in a week. So why buy it
We are just giving our money away. So we are not putting any value on how hard we worked for that money this a a value issue too.
HUFFPOST SUPER USER
Elyriaohio
Stop the Monarchy
05:13 AM on 02/23/2012
Wall mart's grocery section is very strange. Thousands of redundant products, except for meat. The meat department is underwhelming and over-priced.
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cmr11
how do you want it
07:28 AM on 02/23/2012
and i am not sure that it is meat....... have you ever tried their hamburger meat? i have no idea what it is but it's not normal beef like you get at a reputable grocery store with a butcher. i have asked many of the women that live around here and they all agree with me, they don't know what it is either.
03:27 AM on 02/23/2012
Is this an ad, or what?
HUFFPOST SUPER USER
wesdfs
01:02 AM on 02/23/2012
wallmart sucks always has and always will
alunsulen
Digging the liberal hatred!
10:28 PM on 02/22/2012
If libs want to pay more, knock yourselves out :P
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cmr11
how do you want it
07:32 AM on 02/23/2012
and if you want to be one of these people.... knock your self out..... trailerhouserepublicans at their finest....

http://www.peopleofwalmart.com/photos
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dil123
Read the demographics and weep
09:47 PM on 02/22/2012
They are suppose to build a Walmart a few blocks from my apt. They say that it will be one of their grocery stores, according to the news having a Walmart here will let us have a grocery store "in the downtown area." Well, I don't know what the hell they are talking about, because we have a perfectly good Kroger grocery store right in the place they want to build the Walmart at. Building a Walmart will push all those people who, btw work for union wages, out of work. I don't don't understand why we need a Walmart grocery store. We don't live in food desert, the Kroger has every kind of fruit and vegitable you can think of...in fact you can find everything to make a salad, but you can't find a pre-packaged salad. I like my Kroger and I don't want Walmart to close it up, but as usual the deal is probably already in the bag and there is nothing anyone can do. I'm going to hate shopping now, because Walmart makes me depressed.
alunsulen
Digging the liberal hatred!
10:24 PM on 02/22/2012
It saves me money when I shop at Walmart and that's all that matters. Union thugs suck it up.
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HUFFPOST SUPER USER
Keith Cozart
Chaos reigns in Crowley's temple
10:47 PM on 02/22/2012
and that is all you care about, I get it.
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HUFFPOST SUPER USER
Bompa
Grampa to eight
07:20 PM on 02/22/2012
Poor "Ya-all mart.... perhaps if they were not trying to run the locally owned mom & pops out of business buy selling under cost, they would be in better shape. I avoid that place like the plague that it is..........
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Liberals Are Intolerant
fiscal conservative, social libertarian
07:06 PM on 02/22/2012
What will hurt Walmart is China's currency adjustment and inability to deal with price increases on the Chinese goods. Prices are going up across the board out of China and Walmart will not be able to hold the line forever. Unless they want their suppliers to weaken they will have to start accepting price increases and that means no more deep discounts.
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HUFFPOST SUPER USER
Acebass
Progressive Liberal any questions?
06:29 PM on 02/22/2012
Who said there's no good news now days. Stock Market up WalMart down...can you see me smiling?...
08:52 PM on 02/22/2012
I'm happy! Bought low. Sold high. It can bottom out now for all I care.
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HUFFPOST SUPER USER
Acebass
Progressive Liberal any questions?
09:28 PM on 02/22/2012
There you go!
05:16 PM on 02/22/2012
There is nothing in Walmart American made. If you look on the labels of food they will say "headquartered or produced" in a certain state and city. Upon traveling to this city you will only find their corporate office or a small office.
Bet a lot of the food is made overseas.
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HUFFPOST SUPER USER
piceaglauca
The picture says it all....
05:14 PM on 02/22/2012
If Walmart has hurt the economy so much why do people shop there? It offers low prices from products it buys from off shore seldom relying on American produced goods thereby lowering the manufacturing sector. It's cost to labour and return to the community is minimal. The Walmart greeters mostly the elderly can hardly stand up let alone greet. A ten % discount to staff hardly is windfall. You can't make a living on a Walmart salary even if you could get the hours. No, Walmart has done nothing for the American economy, only the Walton's. Don't care if they are losing money. It's time that Americans won not Walmart.
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dukeofurl01
Information Systems Analyst & GIS Technician
08:47 PM on 02/22/2012
It has to do with the WAY that Wal Mart has hurt the economy. They pay low wages, therefore consumers don't have the ability to buy anywhere else, because the prices are higher.

Take me for example. I've been out of work for over a year. I'd like to buy elsewhere, but the prices everywhere else are greater, so therefore I have no choice. I'm not going to pay more just to feel good, I can't afford to.
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HUFFPOST SUPER USER
piceaglauca
The picture says it all....
09:42 PM on 02/22/2012
I understand. That's another tactic of walmart knowing people don't have choices. It also troubles me that you are not employed. Having experienced with small children and having had to ask parents to help us through was a tough time for us. So for you to say that I can only wish you strength to bring back into your life better times. Take care.
05:09 PM on 02/22/2012
I stopped in one to throw away my trash and use the restroom.

A popular yogurt was about .26 more than at a different store.
All promise low prices but none are giving anything away.
HUFFPOST SUPER USER
KnottaMinyun
02:22 PM on 02/22/2012
Glad to hear that losing my business over their labor practices is making a difference.
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cmr11
how do you want it
07:38 AM on 02/23/2012
i stop in their stores to leave union organizing literature on shelves and in the bathrooms. when it is found they immediately dispatch what is called team red on a corporate jet to that store to stop any organizing activity. it costs walmart a fortune and i love it. they don't like unions so that means they don't want any of my union negotiated wages spent in their stores..... right?
HUFFPOST SUPER USER
KnottaMinyun
08:43 AM on 02/23/2012
Awesome.
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uniquindividual
I'm unique and so are you
01:57 PM on 02/22/2012
Walmart typically lowers its prices in local markets until locally owned business go out of business. Then, once Walmart has a local/geographic monopoly it raises them again.

It's known a predatory pricing - China does it with solar panels on a national scale
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Liberals Are Intolerant
fiscal conservative, social libertarian
07:08 PM on 02/22/2012
This is not accurate. The retail pricing is consistent across metro areas and entire regions. They do not cherry pick their pricing like you say.
alunsulen
Digging the liberal hatred!
10:26 PM on 02/22/2012
Trust a lib to .... lie ;)
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HUFFPOST SUPER USER
Keith Cozart
Chaos reigns in Crowley's temple
10:52 PM on 02/22/2012
show me a link detailing this consistent pricing across metro areas/entire regions. One that does not come from their own website, of course.
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uniquindividual
I'm unique and so are you
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HUFFPOST SUPER USER
Dana Nicole
Geaux Saints!
01:31 PM on 02/22/2012
Here's a radical thought: open some damn lanes! Walmart always has 30-45 lanes and only three open at any given time.
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mrpotatohead
auto micro-bio: OFF
10:18 PM on 02/22/2012
It doesn't matter how many lanes they open. I won't shop in China-Mart.