Sacha Baron Cohen's Ryan Seacrest Oscars Prank Is Not Funny, Oscars Observers Say

Academy Awards producers are certainly regretting their decision to allow Sacha Baron Cohen to attend the award show in full "Dictator" regalia, after he deliberately spilled Kim Jong-Il's pretend ashes all over E! host Ryan Seacrest.

"Ryan was visibly upset about the stunt but managed to keep his composure," an E! insider told me. "It's not only that Sacha used Ryan in a desperate attempt to get publicity for his film; it's the fact that the joke was just not funny."

But Seacrest didn't seem too torn up over the fumbled urn.

"My mom always told me to pack two jackets for red carpets, always wondered why. Now I know," Seacrest tweeted after the incident, trying to make light of the dusty situation. But behind the scenes, no one at the Academy of Motion Picture Arts and Sciences was laughing.

"It's the Oscars, for God's sake," an A-list TV presenter told me. "It's just not the time nor the place. We were all amazed that the academy allowed him to walk the carpet dressed like that in the first place. But after the incident they were livid. Unless he ever gets nominated for something, you can expect to never see him invited back again."

Jennifer Lopez was one of the first celebrities to talk with Seacrest after the incident, checking that her "American Idol" friend was okay. It turns out that it takes a lot more than Bisquick mix to stop Seacrest from asking that all-important question, "Who are you wearing?"

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• 84th Annual Academy Awards - Arrivals

  Anne-Sophie Bion, nominated for Film Editing for 'The Artist' arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actress Rooney Mara arrives at the 84th Annual Academy Awards

• Actor Nick Nolte arrives on the red carp

  Actor Nick Nolte arrives on the red carpet for the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actress-writer Kristen Wiig arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actress Jessica Chastain arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Songwriter Brett McKenzie arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actor George Clooney and Stacy Kiebler arrive at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Musician Sean 'Diddy' Combs arrives at the 84th Annual Academy Awards.

• Actress Natalie Portman arrives on the r

  Actress Natalie Portman arrives on the red carpet for the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Songwriter Brett McKenzie arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actress Emma Stone arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Entertainer Jennifer Lopez arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  HOLLYWOOD, CA - FEBRUARY 26: Actress Natalie Portman and Benjamin Millepied arrive at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California. (Photo by Michael Buckner/Getty Images)

• 84th Annual Academy Awards - Arrivals

  TV personality Kelly Ripa arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  HOLLYWOOD, CA - FEBRUARY 26: Actress Angelina Jolie arrives at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California. (Photo by Jason Merritt/Getty Images)

• 84th Annual Academy Awards - Arrivals

  Actor Colin Firth and Livia Giuggioli arrive at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actress Berenice Bejo arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actress Missi Pyle arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Anne-Sophie Bion, nominated for Film Editing for 'The Artist' arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actor Kenneth Branagh arrives at the 84th Annual Academy Awards

• Actress Michelle Williams arrives on the

  Actress Michelle Williams arrives on the red carpet for the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  HOLLYWOOD, CA - FEBRUARY 26: TV personality Kelly Ripa arrives at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California. (Photo by Frazer Harrison/Getty Images)

• 84th Annual Academy Awards - Arrivals

  Actor Jonah Hill arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actress Jane Seymour arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actress Gwyneth Paltrow arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Robert Gould, nominated for Art Direction for "The Artist," arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actress Penelope Ann Miller arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actor Robert Forster arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actress Maya Rudolph arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  TV personality Nancy O'Dell arrives at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California.

• Berenice Bejo and Michel Hazanavicius ar

  Actress Berenice Bejo and director Michel Hazanavicius arrive on the red carpet for the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actress Melissa McCarthy arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actor Sacha Baron Cohen, dressed as his character 'General Aladeen,' arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actress Viola Davis arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actor-producer Zachary Quinto arrives at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California.

• Christopher Plummer arrives on the red c

  Actor Christopher Plummer arrives on the red carpet for the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actress Milla Jovovich arrives at the 84th Annual Academy Awards .

• 84th Annual Academy Awards - Arrivals

  Actress Penelope Ann Miller arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actress Ellie Kemper arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  HOLLYWOOD, CA - FEBRUARY 26: Actress Glenn Close arrives at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California. (Photo by Jason Merritt/Getty Images)

• 84th Annual Academy Awards - Arrivals

  Actress Bingbing Li arrives on the red carpet at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  TV personality Giuliana Rancic arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Model Stacy Keibler arrives on the red carpet for the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  TV personalities Maria Menounos (L) and Mario Lopez arrive at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California.

• 84th Annual Academy Awards - Arrivals

  Actress Busy Philipps arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actor Christopher Plummer and actress Elaine Taylor arrive at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  TV personality Lara Spencer arrives at the 84th Annual Academy Awards held at the Hollywood & Highland Center on February 26, 2012 in Hollywood, California.

• 84th Annual Academy Awards - Arrivals

  Actress Judy Greer arrives at the 84th Annual Academy Awards.

• 84th Annual Academy Awards - Arrivals

  Actress Meryl Streep arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Sheri Shepherd arrives at the 84th Annual Academy Awards

• 84th Annual Academy Awards - Arrivals

  Actress Tina Fey arrives at the 84th Annual Academy Awards

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