IMPACT
03/01/2012 05:28 pm ET

What Donors Want, But Often Don't Get

Charities don’t do nearly enough to tell donors how their money will be used. That’s one of the striking preliminary findings from a new survey by the researcher Penelope Burk. This is the fourth year that Ms. Burke, president of Cygnus Applied Research, has conducted an online survey with thousands of donors. (See my article about last year’s findings.)

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