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Bank Fees Quietly Coming Back Even After Backlash

By PALLAVI GOGOI 03/ 1/12 08:42 PM ET AP

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NEW YORK -- Big banks, facing declining revenues and a regulatory climate that leaves them fewer creative ways to make money, are quietly introducing or experimenting with fees that are sure to outrage customers.

Bank of America was shouted down by angry customers last fall when it tried to impose a $5 monthly fee for using a debit card. JPMorgan Chase and Wells Fargo backed off plans to impose their own fees.

But the major banks have imposed or are testing other fees:

_ Since November, Wells Fargo has charged $15 a month for some checking accounts unless customers have three accounts with the bank, maintain a minimum balance of $7,500 or have a Wells Fargo mortgage.

_ Some Citibank customers are being charged $20 a month unless they keep $15,000 in their accounts, up from $6,000 before December. They're also being dinged with a $2 fee for using non-Citi ATMs if their balance falls below the minimum.

_ Bank of America, even after a backlash last fall when it tried to impose a $5 monthly fee for debit card transactions, is testing a menu of checking accounts in Georgia, Massachusetts and Arizona with monthly fees of $6 to $25.

Banks aren't charities, and they say they need to make money, or at least cover the cost of doing business. Consumer groups – and customers, too, it's safe to assume – have a less forgiving view.

"Banks have a short-term memory," says Norma Garcia, senior attorney at Consumers Union. "These fees affect all consumers, but particularly impact the most vulnerable, who have the least capacity to meet minimum balances and avoid the fees."

Nothing in banking is free anymore. All of the largest banks in the United States offered free checking with no strings attached until 2009, and almost none do today, says Mike Moebs, the founder of Moebs Services, a financial research company.

And what wasn't free before costs a lot more these days: Moebs' research shows that cashiers' checks that used to cost $3 now cost as much as $12, and the cost to get money orders has doubled to $2 at the largest banks.

The big banks are public companies and are expected to make a profit somehow. And it's not as easy as it used to be.

Historically, banks have made money off of something called interest rate spreads. They borrowed money cheaply, loaned it out at higher interest rates and pocketed the difference.

But interest rates are at historic lows, making it harder for banks to charge high rates when they lend and squeezing their profits.

Regulatory rules since 2009 have also curtailed traditional bank fees, costing them billions of dollars. Banks were barred in 2010 from automatically enrolling customers in a service that charged them as much as $35 for overdrafts on their checking accounts.

Another law barred banks from charging fees and changing interest rates on credit cards without notifying customers.

Banks' revenues have dwindled since these laws came into effect. Bank of America's revenue last year was $93 billion, compared with $121 billion two years before. Wells Fargo took in $81 billion last year, down from $89 billion in 2009.

Jamie Dimon, the CEO of JPMorgan Chase, told an investor conference earlier this week that it costs the bank an average of $300 a year to maintain a bank account. About 85 percent of customers of the two largest banks in the U.S. – JPMorgan Chase and Bank of American – still qualify for free checking.

Banks are trying to figure out how to make up that cost. But their fees are landing hard on customers in a country with 8.3 percent unemployment, some of whom point out that it was taxpayers who bailed out the banks less than four years ago.

The $5 debit card fee that Bank of America announced on Sept. 29 became a flashpoint of anger, including for protesters in the Occupy movement.

The bank said it was triggered by a federal law championed by Sen. Dick Durbin, D-Ill., that went into effect Oct. 1. It capped what banks charge stores for debit card transactions at 24 cents, down from an average of 44 cents.

The law cut into quarterly revenue at Bank of America by $475 million, at JPMorgan Chase by $300 million and at Wells Fargo by $250 million.

Nevertheless, after public outrage, those three banks, plus SunTrust Banks Inc. and Regions Financial Corp., all backed down from plans to charge monthly fees for debit card purchases.

Bank of America says it is "not planning to increase checking account fees with our existing customers." Of the tests in Arizona, Georgia and Massachusetts, it says it is "continuing to learn" from them and has made no decisions.

Some bank executives say the political environment has made it difficult for them to charge for their services. Todd Maclin, head of consumer banking at JPMorgan Chase, points out that banking is cheaper than a cellphone, a cable TV or a gym membership.

"But still we don't expect that you're going to be able to increase in this environment," he says, referring to prices.

Still, Chase and the other large banks have increased monthly fees by an average of $10 for checking accounts in the last two years. They also introduced fees of $2 and $3 for small services like printed statements and canceled checks.

Consumer advocates say they worry that the fees will push people out of banking and toward more expensive services, like payday lenders and loan sharks.

"A significant part of the population will be squeezed out of banks because they can't afford it," says Nancy Bush, founder of banking research group NAB, and columnist at SNL Financial, "and that is absolutely wrong."

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NEW YORK -- Big banks, facing declining revenues and a regulatory climate that leaves them fewer creative ways to make money, are quietly introducing or experimenting with fees that are sure to outrag...
NEW YORK -- Big banks, facing declining revenues and a regulatory climate that leaves them fewer creative ways to make money, are quietly introducing or experimenting with fees that are sure to outrag...
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03:35 PM on 12/20/2012
Interest rates are low because the banks screwed up, big time. It's their hole and now that the bailouts haven't totally filled it they just keep wanting more.
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05:27 PM on 06/09/2012
now they are even charging people to cash chests drawn on their own banks. In the end they will charge for anything they can get away with that's why we should work to stop as many fees as we can now because the costumers are the real power behind any bank.
http://www.ipetitions.com/petition/ban_bank_fees/
remember if someone hands you a check from a bank that charges you a fee to cash it tell them to add that fee to the check's amount or give you cash.
07:38 PM on 04/23/2012
I want it all
I want it all
I want it all
And I want it now!
06:58 PM on 03/05/2012
I will remove my money from all institutions inwhich charge me to use my money to loan.
Banks make money and they've done it before without charging me, and I will not allow it to start now.

Once they start charging they will not stop -- even after they begin making billions again.
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Jay Gould
04:07 PM on 03/05/2012
I agree, banks are introducing new fees and that was both predictable and predicted. The CARD Act of 2009 and the Durbin Amendment that led to the Federal Reserve's decision to cut debit interchange rates cost U.S. banks billions of dollars in lost annual revenue and they've been trying hard to find ways to offset these losses. The banks suffered a heavy defeat last fall when their plans to charge a debit card fee provoked consumer outrage and were quickly abandoned. Not to be deterred, they are now testing something very similar - checking account fees. So far, there's been no backlash against these fees, so they may be here to stay. For a closer analysis: http://blog.unibulmerchantservices.com/how-banks-are-recouping-lost-debit-card-fee-revenue.
02:00 PM on 03/05/2012
Why do banks expect to make up for lost revenue by charging ridiculous fees that are hurting consumers? Let’s hope consumers band together again and say “no”. You guys aren’t the only game in town. We choose to bank elsewhere. Losing thousands of customers will certainly get Mr. Moynihan’s attention.

Read more at www.thecorporateobserver.com
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09:57 AM on 03/04/2012
If the banks were to lower their overhead, SPECIFICALLY EXECUTIVE COMPENSATION, they wouldn't need to squeeze their customers. It seems it's always those at the bottom of the pile that get abused. Bank tellers, branch managers,etc. Those who willingly help us. Those who sit in the ivory towers consume far more than any one person is worth.

SUPPORT YOUR LOCAL CREDIT UNION!
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yougg
just a citizen
07:32 AM on 03/04/2012
Banks have tried for years to put credit unions out of business. In short they have tried to monopolize the banking industry. Fortunately they have not suceeded. The services that credit unions offer are no different from a bank's. They will give you a better rate on savings accounts and their mortgage rates are better than a bank's. They don't charge the fees that a bank does. Love my credit union.
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09:45 AM on 03/04/2012
I second the motion.
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BeatlesPrudence
Beware of Liberals posing as Americans
03:45 AM on 03/04/2012
"Banks aren't charities" And people aren't bloodbanks. I do not understand why people aren't leaving their bank and going Credit Union! Instead of complaining and staying with these gougers!
Put your action where your mouth is. I'm tired of hearing the complaining and named calling, when there is a simple alternative.
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Catalina hime
Humor and Pocky is how I get by.
11:50 PM on 03/03/2012
I never understood the concept that I have to pay you to hold my money when you use it as a loan to someone else and receive interest off of the loan.
mooncop1
Impeachment is a beginning, not an end.
07:19 PM on 03/03/2012
Yeap those two evil words will cause us so much pain. DODD-FRANK. Lets not forget what party they are members of when you go and vote.
06:16 PM on 03/03/2012
Thank You, Thank You Thank You Frank Dodd Bill. Banks have obligations to stock holders, themselves and employees. You propped up the workers of the UAW by screwing the shareholders but demonize a company that is not your base. Blame your bill for any increase in fees.
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judge jake
05:51 PM on 03/03/2012
dont worry..the government will save us
03:04 PM on 03/03/2012
The larger banks need to cut costs at the top of their corporate ladder, savings millions of dollars in salary reduction, redistribute responsibilites to those left; eliminate duplicated efforts, cut back on superfluous documentation, and leave the people on the bottom the h*** alone - it would be no work at all for us to move our business elsewhere or stuff our funds in the mattress as was done in the past century.
01:43 PM on 03/03/2012
The consumer brought this on, OWS brought this on, Dodd/Franks brought this on, Elizabeth Warren brought this on!! We could be selective before in our banking choices but they had to hammer the financial industry as though they were powerless & willing to offer services for free. You can't be selective anymore, costs are mandatory & inescapable!

Cause & effect people! Yes, banks played a part in their own downfall as well as the whiny consumers who signed on the bottom line. So has life gotten any better? Only if you live in a fantasy world!
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electrosef
Blue-green-purple Reality exposure
09:13 PM on 03/03/2012
But only the "whiny consumers" get their financial butts kicked, while the banks continue making $billion$ and contributing very little of value, with only one threat: losing their myriad "whiny consumers" as customers.