03/02/2012 03:38 pm ET Updated May 02, 2012

Raisin Bosses Raise Cain About Craisins

When Ocean Spray's Craisins first emerged in 1989, California's raisin growers were miffed: Raisins had been around, by some accounts, since Biblical times, and here was a new fruit snack trying to steal their thunder -- not to mention borrow their name.

Now the raisin growers are raising cain and attacking the dried cranberries with a campaign that aims to reveal "the truth about Craisins."

Ocean Spray isn't backing down: It will conduct a raisin vs. Craisin taste test this month.



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