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'SNL': Mitt Romney And Shephard Smith Talk Campaign Strategy In Cold Open (VIDEO)

03/04/2012 10:29 am 10:29:21 | Updated Mar 04, 2012

After beating Rick Santorum by just three percentage points in his home state of Michigan, GOP candidate Mitt Romney really needs to inject some life into his candidacy if he plans on standing a chance against Obama. Luckily, he seems to have a few tricks up his sleeve.

Jason Sudeikis reprised his role as the silver fox and let America in on a few campaign secrets on "Saturday Night Live" this week. In his arsenal? More folksy, definitely-not-elitist-or-unrelatable catchphrases, a ton of youth outreach with his hip adult sons, and an appeal to the rock n' roll demographic with an endorsement from Kid Rock.

We don't know about you guys, but from where we're sitting things are looking pretty airtight.

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