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Snooki's Engagement, Pregnancy To Ruin Her Career?

Snooki Pregnant

First Posted: 03/ 6/2012 8:43 am Updated: 03/ 6/2012 8:43 am

While MTV is the first to point out that Nicole "Snooki" Polizzi has not confirmed that she is pregnant or engaged, insiders are now telling me that the pint-sized star is indeed with child and has said yes to her boyfriend Jionni LaValle's marriage proposal. But what affect will motherhood and marriage have on the reality star, whose hard-partying ways are the pillar of her fame?

"I think Snooki's brand will be negatively affected by her recent pregnancy and news that she is considering marriage," Ronn Torossian, CEO of 5WPR, a leading PR agency, said. "I don't think her brand is diverse or developed enough to be a reputable source for a product or service and certainly not in the Mommy space. Having supporters and fans doesn't translate into making money from them and I think Snooki's association as the Snooki of the 'Jersey Shore' can't change."

Cooper Lawrence, author of "The Cult of Celebrity," agrees.

"For most of her audience, it will absolutely end her brand," Lawrence said. "If you think about all of the jokes made at her expense, it's all about partying, indiscriminate sexual encounters, humping plants, fighting in bars. She's known for being an irresponsible party girl. It's a very 'single, drunk in the city' image. Motherhood does not and frankly should not fit into that image."

But others disagree, saying that it's Snooki's "girl next shore" personality that will keep fans coming back, whether she's ordering shots or a babysitter.

"To me, she's always seemed like a modern-day Lucille Ball and the reason why Snooki has resonated with so many people is because she's relatable," Daymond John of ABC's "Shark Tank" insisted. "Just as she's showed millions of people how fun it can be to in your 20s, she can now show how fantastic it can be to start a family. Children's books, baby and infant clothing, weight loss after pregnancy -- there are limitless options. If done correctly, I think this will give her brand even more longevity."

Elvis Duran, host of "Elvis Duran and the Morning Show," also sees the next chapter of Snooki's life as an opportunity for a new beginning.

"Being a mother and wife is definitely worth a shot for Snooki," Duran said. "How much more mileage can she get from the crazy party girl image? I think Snooki and MTV will capitalize on the opportunity to bring her fans along for the ride as she evolves into the next chapter of her life."

Pregnant and engaged, once again Snooki has us all divided -- but still very interested.

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  • NEW YORK, NY - JANUARY 12: Nicole 'Snooki' Polizzi attends the Team Snooki Boxing press conference at McFadden’s Saloon on January 12, 2012 in New York City. (Photo by Andrew H. Walker/Getty Images)

  • NEW YORK, NY - JANUARY 12: Nicole 'Snooki' Polizzi (center) poses with boxers Patrick Hyland (L) and Paul Hyland (R) at the Team Snooki Boxing press conference at McFadden’s Saloon on January 12, 2012 in New York City. (Photo by Andrew H. Walker/Getty Images)

  • NEW YORK, NY - FEBRUARY 01: Nicole 'Snooki' Polizzi and Jenni 'JWOWW' Farley visit SiriusXM Studio on February 1, 2012 in New York City. (Photo by Craig Barritt/Getty Images)

  • NEW YORK, NY - FEBRUARY 01: Nicole 'Snooki' Polizzi visits SiriusXM Studio on February 1, 2012 in New York City. (Photo by Craig Barritt/Getty Images)

  • LOS ANGELES, CA - FILE: TV personality and author Nicole 'Snooki' Polizzi (R) and Jionni LaValle arrive at the 2011 MTV Video Music Awards at Nokia Theatre L.A. LIVE on August 28, 2011 in Los Angeles, California. Snooki has confirmed March 7, 2012 that she is pregnant with her first child and engaged to boyfriend Jionni LaValle. (Photo by Christopher Polk/Getty Images)

  • NEW YORK, NY - FILE: Jionni LaValle and TV personality Nicole 'Snooki' Polizzi visit SiriusXM's studio on August 11, 2011 in New York City. Snooki has confirmed March 7, 2012 that she is pregnant with her first child and engaged to boyfriend Jionni LaValle. (Photo by Andrew H. Walker/Getty Images)

  • NEW YORK, NY - JUNE 20: Nicole 'Snooki' Polizzi visits the Elvis Duran Z100 Morning Show at Z100 Studio on June 20, 2012 in New York City. (Photo by D Dipasupil/Getty Images)

  • LOS ANGELES, CA - JULY 18: Reality TV star Nicole 'Snooki' Polizzi launches Snooki's Wild Cherry soda held at Rocket Fizz Soda Pop and Candy Shop on July 18, 2012 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)

  • LOS ANGELES, CA - JULY 18: Reality TV star Nicole 'Snooki' Polizzi launches Snooki's Wild Cherry soda held at Rocket Fizz Soda Pop and Candy Shop on July 18, 2012 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)

  • NEW YORK, NY - JULY 23: Nicole 'Snooki' Polizzi and her fiance Jionni LaValle (R) meet with Mets star David Wright (C) at Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images)

  • NEW YORK, NY - NOVEMBER 15: Jenni 'JWoww' Farley, Pauly D and Nicole “Snooki” Polizzi attend MTV 'Restore The Shore' Jersey Shore Benefit at on November 15, 2012 in New York City. (Photo by Theo Wargo/Getty Images)

  • NEW YORK, NY - NOVEMBER 19: Nicole 'Snooki' Polizzi poses before signing autographs of her Snooki Couture Fragrance at Perfumania NYC on November 19, 2012 in New York City. (Photo by Bryan Bedder/Getty Images for Perfumania)

  • LAS VEGAS, NV - DECEMBER 08: TV personality Nicole 'Snooki' Polizzi, who the promoter for boxer Patrick Hyland, stands in the ring before Hyland takes on Javier Fortuna during their WBA interim featherweight title fight at the MGM Grand Garden Arena on December 8, 2012 in Las Vegas, Nevada. (Photo by Al Bello/Getty Images)

  • LOS ANGELES, CA - DECEMBER 19: Television Personality Nicole 'Snooki' Polizzi arrives at Fox's 'The X Factor' Season Finale Night 1 at CBS Televison City on December 19, 2012 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

  • NEW YORK, NY - MARCH 16: JWoww and Snooki attend the 24th Annual GLAAD Media Awards on March 16, 2013 in New York City. (Photo by Jamie McCarthy/Getty Images for GLAAD)

  • NEW YORK, NY - MARCH 16: Snooki attends the 24th Annual GLAAD Media Awards on March 16, 2013 in New York City. (Photo by Jamie McCarthy/Getty Images for GLAAD)


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