New Apple Logo? Rainbow Colored Apple Featured At Media Event (PHOTOS)

As Apple CEO Timothy D. Cook left the stage at the close of the company's media event on Wednesday, a rainbow tie-dye Apple logo appeared on the huge screen behind him.

When pictures of the logo emerged, speculation erupted on Twitter as to whether or not this could be a new Apple logo. Posts from Gizmodo and VentureBeat have only added to the mystery.

Post continues below images.

Pic: Interesting - Apple's new logo? Recalls multicolored Apple loo of the 80s and 90s twitter.com/dsarno/status/…

— David Sarno (@dsarno) March 7, 2012

Looking at the color placement, the logo represents a sort of reverse cutout from the the huge Apple splash on the outside of the Yerba Buena Center for the Arts in San Francisco, where Wednesday's event took place.

Some on Twitter speculated that the image was a throwback to the classic Rob Janoff-designed rainbow logo that was used from the 1970s until 1998. But perhaps it's just a one-time thing, meant to emphasize Apple's new Retina display on its latest version of the iPad.

Whatever the case, The Huffington Post has reached out to two separate Apple representatives for more information, and will report any response from the company.

And if this is a new logo, it would be the first change in nearly a decade. Apple last changed its logo in 2003, according to Wired, adding a chrome finish to the iconic apple. Apple ditched the rainbow colors in 1998 in favor of a monochromatic apple image.

Take a look through the slideshow for an overview of everything you need to know about the new iPad.

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• Show-Stopping Display

  The photo above shows the difference between the iPad 2's 1,024 x 768 pixel display and the new iPad's high-definition Retina display, which has double the resolution and four times the pixels (2,048 x 1,536 pixels). <a href="http://www.apple.com/ipodtouch/features/retina-display.html" target="_hplink">Apple has described a Retina display as</a> "pixel density is so high your eye is unable to distinguish individual pixels." And how does it stack up to other tablet displays? <a href="http://twitter.com/ryan/statuses/177548523254988800" target="_hplink">GDGT's Ryan Block said</a> of his first hands-on with the new device: "It's the best display I've ever seen. Anywhere, period."

• 4G, A First For Apple

  Apple's March 7 event marked a first for Apple, the arrival of 4G LTE connectivity on a mobile device. Purchased with a two-year contract from either AT&T or Verizon, <a href="http://www.huffingtonpost.com/2012/03/06/ipad-hd-apples-next-ipad-_n_1323535.html" target="_hplink">a 4G iPad</a> will, <a href="http://online.wsj.com/article/SB10001424052970204603004577267441821060940.html" target="_hplink">according to The Wall Street Journal,</a> "allow users to connect a[t] speeds roughly 10 times faster than current 3G data networks." 4G models will also "work on any 3G network," <a href="http://gigaom.com/apple/apple-ipad-event-live-blog/" target="_hplink">per GigaOm</a>. New iPad models equipped with this unique feature, however, will cost users slightly more than models without 4G. (More on this later.)

• Meatier Specs

  The new iPad may look pretty similar to the old one, but it's packing some serious hardware upgrades within its thin frame. <a href="http://www.engadget.com/2012/03/07/new-ipad-vs-ipad-2/" target="_hplink">These include a faster processor</a>, the "quad-core" 1GHz Apple A5X, which Apple claims to offer twice the processing power of the A5 CPU (found in the iPad2) and four times the graphics-rendering power of the Tegra 3 processor found in many Android tablets, <a href="http://www.wired.com/gadgetlab/2012/03/live-blog-apple-ipad3-event/ " target="_hplink">per Wired's live blog of the event</a>. <a href="http://gizmodo.com/5891158/new-ipad-hd-the-third-generation" target="_hplink">Gizmodo argues</a> that Apple has also probably upped the device's RAM, "if only to handle the new resolution."

• No Siri

  The new iPad did not get Apple standout iPhone 4S feature, the voice-activated virtual personal assistant, Siri. What it did get was Voice Dictation, which will be a blessing for anyone who has ever tried to type on the iPad's tricky virtual keyboard. To use the handy new feature, just tap the microphone icon on the keyboard and start talking. <a href="http://techcrunch.com/2012/03/07/ios-5-update-siri-speaks-japanese-voice-dictation-comes-to-new-ipad/" target="_hplink">Current languages supported by dictation</a> include U.S., U.K. and Australian English as well as Japanese, French and German.

• Familiar Look

  While the new iPad offers quite a bit more than the iPad 2 in terms of display, hardware, and connectivity, the outside remains almost identical to its predecessor, measuring 9.5 x 7.31 inches. As expected, <a href="http://www.huffingtonpost.com/2012/02/27/ipad-3-iphone-5-charger-dock-apple-rumors_n_1304388.html" target="_hplink">the biggest difference between the updated Apple tablet and its predecessor is its thickness...</a>

• A Bit More Heft

  Compared to the .34 inch iPad 2, the new iPad measures .37 inches deep, <a href="http://www.apple.com/ipad/compare/" target="_hplink">according to Apple's website</a>. In addition, the new iPad has .11 pounds on the iPad 2, weighing in at 1.44 lbs. The 4G version of the new iPad is even heavier, weighing in at a whopping 1.46 lbs.

• Upgraded Photo Tools

  <a href="http://www.engadget.com/2012/03/07/new-ipad-vs-ipad-2/" target="_hplink">The new iPad boasts 5-megapixel rear-facing iSight camera that shoots 1,080p HD video.</a> The iPad 2's rear camera was only .7-megapixels <a href="http://www.apple.com/ipad/compare/" target="_hplink">and recorded video in a paltry 720p.</a> <a href="http://techcrunch.com/2012/03/07/iphoto-on-ipad/" target="_hplink">iPhoto</a>, Apple's photo-editing software, is now available for the iPad. The app can be used for editing, effects, beaming photos between devices and sending finished products to iCloud or social networking accounts. The app also lets users create photo journals, digital scrapbooks into which users can insert maps, notes and weather widgets. <a href="http://news.cnet.com/8301-17938_105-57392601-1/apple-launches-ipad-app-for-iphoto-updates-others/" target="_hplink">The new iPhoto app costs $4.99 and is available today. </a>

• Personal Hotspot

  The 4G version of the new iPad also comes with a feature called Personal Hotspot, which "can be used to share the fast network connection on your iPad with up to 5 other devices using Wi-Fi, Bluetooth or USB," <a href="http://www.apple.com/pr/library/2012/03/07Apple-Launches-New-iPad.html" target="_hplink">according to an Apple press release</a>. Currently, this feature is available only for Verizon customers.

• Powerful Battery

  Even though the new features like Retina Display and 4G connectivity will be consuming a lot more juice, a larger, more powerful battery will keep the new tablet charged for the same amount of time as the previous model. Phil Schiller, Apple's senior vice president of Worldwide Marketing, had the following to say about the battery during Apple's Wednesday event (<a href="http://live.gdgt.com/live-apple-ipad-3-event-coverage/" target="_hplink">per GDGT</a>): "You may recall we claim 10 hours of battery life, and 9 hours on 3G. The new iPad delivers the same 10 hours of battery life, and 4G is 9 hours."

• Price And Availability

  <a href="http://www.apple.com/ipad/compare/" target="_hplink">The WiFi-only iPad starts at $499 for the 16GB then jumps to $599 for the 32GB and $699 for the 64GB.</a> The 4G version starts at $629 for 16GB and tops out at $829 for the 64GB version. The iPad is available for pre-order now <a href="http://www.apple.com/ipad/" target="_hplink">and will begin shipping on March 16. </a> [<strong>CORRECTION</strong>: An earlier version of this slideshow incorrectly listed the pricing of the WiFi-only iPad.]

• New Apps

  Along with Apple's announcement of the new iPad came a league of updated apps that will put the device's Retina Display to good use. According to Engadget, <a href="http://www.engadget.com/2012/03/07/apple-ipad-3-liveblog/" target="_hplink">all of the stock apps have been updated,</a> optimized, and scaled up so text will automatically be rendered in high resolution. In addition to uniform updates, several native Apple apps also received new features. <a href="http://www.apple.com/pr/library/2012/03/07Apple-Completes-iLife-for-iOS-With-Introduction-of-iPhoto-Major-Updates-to-iMovie-GarageBand.html" target="_hplink">Garage Band, for example, will now allow you to save creations to and easily share them through iCloud.</a> Also, <a href="http://www.macworld.com/article/165730/2012/03/apple_updates_imovie_garageband_iwork_for_ios.html" target="_hplink">according to MacWorld,</a> users will now be able to add an automatic string orchestra to their creations through the Smart Strings feature and fine-tune their recordings with Garage Band's Note Editor. Apple's updated iMovie app will feature more advanced editing tools and will enable sharing of videos in 1080p resolution to YouTube, Facebook, Vimeo, and Apple TV, <a href="http://www.theverge.com/2012/3/7/2851783/apple-imovie-update/in/2615987" target="_hplink">The Verge reported.</a> The new iMovie will also let users cut trailers while recording video, take advantage of nine different genre templates, and incorporate custom soundtracks from famous composers. In addition to its own apps, Apple also introduced a new generation of apps made specifically with the new iPad's higher resolution and enhanced hardware capabilities in mind. According to Engadget, these apps <a href="http://www.engadget.com/2012/03/07/apple-reveals-next-generation-apps-for-the-new-ipad-infinity-bl/" target="_hplink">came courtesy of third-party developers </a> like game-maker Namco, which previewed its jet combat simulator SkyGamblers, and Epic Games, the developer behind popular role-playing sword-fighting game Infinity Blade and creator of the new Retina display-optimized Infinity Blade: Dungeons. In addition, 3-D design software manufacturer Autodesk showed off its Sketchbook app, which allows for a whole new level of sketch detail thanks to the new iPad's improved display.

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Comments

[beerbagger]

02:36 AM on 03/09/2012

oh... spinning beach ball?

[MarkInTexas]

08:53 PM on 03/08/2012

The new logo looks a lot like the old logo. Ok by me.

[brianwjones]

03:16 PM on 03/08/2012

New colors does not a new logo make.

It's the same logo!

Every time the Nike swoosh is used in a different color, it it called "new"?

[HighSierra1981]

09:01 PM on 03/13/2012

Very good point. Never thought of it that way! I guess because Apple is so overanalyzed now things like this become news. Still love their products!

[anthonytaurus]

11:42 AM on 03/08/2012

Looks like someone superimposed the Apple logo over an old Microsoft Windows logo and then applied the difference clouds filter in Photoshop.

#INNOVATION

[mikeyaz17]

12:28 PM on 03/08/2012

actually a rainbow logo harkens back to apple's logo of yore

way before microsoft windows

[rlj13]

10:50 AM on 03/08/2012

New logo = logo from the 90s. Remember MacIntosh?

[Jacoub Alexander Bondre]

08:22 AM on 03/08/2012

This is a silly thing to talk about. THE APPLE IS THE LOGO. Apple uses different colour treatments all the time. They tend to change seasonally. Please do not confuse a Logotype with a Colourtype.

Google is the opposite. It's their colours that are the logo, which allows them to do all sorts of neat doodles and variations of their "logo"

[P1James]

03:58 AM on 03/08/2012

ooooooh ahhhhh

[theveggiedude]

03:19 AM on 03/08/2012

When SJ came back in 1997 the first thing he did as iCEO (a year later) was to get rid of the multi-colours in favor of something more simple - the silhouette of the Apple logo. It officially has no colour, but can be used with any colour (or colours) to suit the occasion. This is simply all it means. Next week you just might see it in all blue. Don't read anything into it.

[writersbloc]

01:03 AM on 03/08/2012

Gradients? Dunno how I feel about that

[John Crane]

09:33 PM on 03/07/2012

It reminds me of the MSN butterfly.

[RTFanatic]

08:50 PM on 03/07/2012

Meh.

[Aaron Nixon]

08:22 PM on 03/07/2012

Yes. Great decision Apple.

Now can we have colored glass? I'd like a Cobalt blue or hell even Bronze iPhones. :)

[Huffer07]

07:48 PM on 03/07/2012

Microsoft moves to one color for their new Windows logo, Apple goes to multi-color for their Apple logo. Interesting.

[SkyPanther]

07:36 PM on 03/07/2012

I like the colorful logo, hope they do actually go with it.