On Wednesday, Newt Gingrich's presidential campaign launched at Facebook Timeline page aimed at highlighting the numerous flip-flops and slip-ups by GOP primary frontrunner Mitt Romney.
The page, called the "Romney Record," seeks to portray Romney as "out of touch" with conservative voters.
One of the recent posts, for example, links to a YouTube video in which Romney tells voters he is "out of work too and networking."
"The Romney Record Timeline features highlights such as Mitt Romney’s 2009 op-ed in USA Today in which he recommends an individual mandate for health insurance on the national level, endorsing radical leftist Rocky Anderson, breaking his promise not to raise taxes as governor, and rejecting the Contract with America," Gingrich spokesman R.C. Hammond said in a statement, according to The Hill. "It also features recent out of touch hits from Romney such as his comment that he 'does not care about the poor' and his classic $10,000 attempted bet with Texas Governor Rick Perry."
Gingrich has taken full advantage of the popularity surrounding social media and technology during this primary. He was the first GOP presidential candidate to embrace Facebook's Timeline feature for campaign purposes, even ahead of President Barack Obama, whose 2008 campaign revolutionized the way technology and social media were used in campaign work.
Democrats have also used the internet to highlight some of the moments Romney might like to forget. The Democratic National Committee launched WhichMitt.com, which includes Romney videos and merchandise that poke fun at the candiate's past mishaps.
The Romney campaign called the DNC site "a transparent attempt to distract attention from the fact that unemployment has risen above 9% and 25 million Americans are out of work, underemployed, or have simply given up," according to The Hill.