Snooki finally took to the cover of Us Weekly this week to confirm what we've all been suspecting -- she's pregnant. So why did the pouf-haired reality star lie to "Good Morning America" and others when asked if she was expecting a baby?

The "Jersey Shore" star sat down for numerous press interviews in early February to promote her forthcoming spin-off show with Jenni "JWoww" Farley, and each time denied that she was expecting. But in her pregnancy confirmation interview with Us, she admits that she knew she was pregnant in early January.

"'S--t, I've been drinking!'" was Snooki's first thought when she found out about her baby news, according to the magazine. "I was worried. It was New Year's Eve and we were in Vegas, so I did go crazy."

"All along, Snooki wanted to make money off the announcement and sell the exclusive to a magazine," one tabloid editor tells me. "It's not unusual for stars to do this. Britneys Spears' sister made over $500,000 when she told the story that she was pregnant. But now, times have changed and no one is getting that sort of money anymore. Snooki would only have earned anywhere from $10,000 to $15,000 for her story."

But was waiting to sell her story worth lying to her fans?

"We all know that celebrities and their publicists don't always tell the truth," another weekly magazine editor tells me. "For weeks, Jennifer Aniston's people said her marriage to Brad was not in trouble, the same with Jessica and Nick. But what makes this different is it wasn't Snooki's people that were not honest, it was Snooki herself. She was asked directly if she was pregnant and lied."

Asked point-blank on Feb. 2 if she was expecting by Lara Spencer of "Good Morning America," Snooki said, "the rumors said that an insider said something but I never said I was pregnant, so I'm thinking people are thinking I'm fat or something. It's like an insult, kind of ... Being pregnant should be a real thing and a happy thing and I'm not."

From now on, members of the press and the public will have to take everything Snooki says with a meatball-sized grain of salt.

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  • NEW YORK, NY - JANUARY 12: Nicole 'Snooki' Polizzi attends the Team Snooki Boxing press conference at McFadden’s Saloon on January 12, 2012 in New York City. (Photo by Andrew H. Walker/Getty Images)

  • NEW YORK, NY - JANUARY 12: Nicole 'Snooki' Polizzi (center) poses with boxers Patrick Hyland (L) and Paul Hyland (R) at the Team Snooki Boxing press conference at McFadden’s Saloon on January 12, 2012 in New York City. (Photo by Andrew H. Walker/Getty Images)

  • NEW YORK, NY - FEBRUARY 01: Nicole 'Snooki' Polizzi and Jenni 'JWOWW' Farley visit SiriusXM Studio on February 1, 2012 in New York City. (Photo by Craig Barritt/Getty Images)

  • NEW YORK, NY - FEBRUARY 01: Nicole 'Snooki' Polizzi visits SiriusXM Studio on February 1, 2012 in New York City. (Photo by Craig Barritt/Getty Images)

  • LOS ANGELES, CA - FILE: TV personality and author Nicole 'Snooki' Polizzi (R) and Jionni LaValle arrive at the 2011 MTV Video Music Awards at Nokia Theatre L.A. LIVE on August 28, 2011 in Los Angeles, California. Snooki has confirmed March 7, 2012 that she is pregnant with her first child and engaged to boyfriend Jionni LaValle. (Photo by Christopher Polk/Getty Images)

  • NEW YORK, NY - FILE: Jionni LaValle and TV personality Nicole 'Snooki' Polizzi visit SiriusXM's studio on August 11, 2011 in New York City. Snooki has confirmed March 7, 2012 that she is pregnant with her first child and engaged to boyfriend Jionni LaValle. (Photo by Andrew H. Walker/Getty Images)

  • NEW YORK, NY - JUNE 20: Nicole 'Snooki' Polizzi visits the Elvis Duran Z100 Morning Show at Z100 Studio on June 20, 2012 in New York City. (Photo by D Dipasupil/Getty Images)

  • LOS ANGELES, CA - JULY 18: Reality TV star Nicole 'Snooki' Polizzi launches Snooki's Wild Cherry soda held at Rocket Fizz Soda Pop and Candy Shop on July 18, 2012 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)

  • LOS ANGELES, CA - JULY 18: Reality TV star Nicole 'Snooki' Polizzi launches Snooki's Wild Cherry soda held at Rocket Fizz Soda Pop and Candy Shop on July 18, 2012 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)

  • NEW YORK, NY - JULY 23: Nicole 'Snooki' Polizzi and her fiance Jionni LaValle (R) meet with Mets star David Wright (C) at Citi Field on July 23, 2012 in the Queens borough of New York City. (Photo by Rob Kim/Getty Images)

  • NEW YORK, NY - NOVEMBER 15: Jenni 'JWoww' Farley, Pauly D and Nicole “Snooki” Polizzi attend MTV 'Restore The Shore' Jersey Shore Benefit at on November 15, 2012 in New York City. (Photo by Theo Wargo/Getty Images)

  • NEW YORK, NY - NOVEMBER 19: Nicole 'Snooki' Polizzi poses before signing autographs of her Snooki Couture Fragrance at Perfumania NYC on November 19, 2012 in New York City. (Photo by Bryan Bedder/Getty Images for Perfumania)

  • LAS VEGAS, NV - DECEMBER 08: TV personality Nicole 'Snooki' Polizzi, who the promoter for boxer Patrick Hyland, stands in the ring before Hyland takes on Javier Fortuna during their WBA interim featherweight title fight at the MGM Grand Garden Arena on December 8, 2012 in Las Vegas, Nevada. (Photo by Al Bello/Getty Images)

  • LOS ANGELES, CA - DECEMBER 19: Television Personality Nicole 'Snooki' Polizzi arrives at Fox's 'The X Factor' Season Finale Night 1 at CBS Televison City on December 19, 2012 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

  • NEW YORK, NY - MARCH 16: JWoww and Snooki attend the 24th Annual GLAAD Media Awards on March 16, 2013 in New York City. (Photo by Jamie McCarthy/Getty Images for GLAAD)

  • NEW YORK, NY - MARCH 16: Snooki attends the 24th Annual GLAAD Media Awards on March 16, 2013 in New York City. (Photo by Jamie McCarthy/Getty Images for GLAAD)


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