A public service campaign that disses Rush Limbaugh and sells safe sex hopes to cause a sensation. Sir Richard's Condoms has conceived a "Sluts Unite" website and social media drive to promote healthy nookie while mocking Limbaugh's infamous "slut" insult of law student Sandra Fluke.
The campaign calls on supporters to choose from a menu of social media avatars such as "I Believe In Slut" and "Pro-Slut."
Sir Richard's (we love the knighted touch), a small business based in Boulder, Colo., also came up with an oath. It's not as easy to remember as the Pledge of Allegiance, but it'll do:
"I believe that sex represents more than just the creation of children.
I believe it is an enjoyable, healthy and a profound part of the human experience.
I also believe that the responsible use of birth control is an essential component of a mature, civilized society.
And if these beliefs make me a slut in some people’s eyes, then so be it."
Sir Richard's, which donates a condom for every one it sells, has become the latest company to embrace so-called "conscious consumerism".
Among other companies combining social activism and advertising are Tom's Shoes, which donates a pair of slip-ons for every pair it sells, and SunNight Solar, which reportedly has donated more than 300,000 solar-powered torches to areas such as Haiti and Gaza.
More:Rush Limbaugh Sandra Fluke Small Business News And Trends Contraception Birth Control Sluts Unite
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more