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Kate Upton Banned Ad For Zoo York Rejected For Profanity, 'Erect Nipple' (VIDEO)

The Huffington Post  
First Posted: 03/14/2012 2:17 pm Updated: 04/25/2012 4:46 pm

Zoo York, a skateboard and apparel company owned by Marc Ecko, decided to seize the zeitgeist and put Sports Illustrated cover girl Kate Upton in a new ad for its clothing.

They filmed the ad. Then, it promptly got banned by a couple networks.

MTV and the Adult Swim Network have already rejected the ad, the New York Daily News reports, for its use of “bleeped profanity” and an image of Upton’s “erect nipple."

We bravely took one for the team and watched Kate Upton prance around in tight activewear in the ad to see what the fuss was about. The commercial, which is set to debut on cable networks and online in early April, stars two CGI-ed cockroaches chatting back and forth while parked on a bench at Tompkins Square Park, watching skateboarders.

As the talking bugs debate which pipes they'd like to "grind" and "wax," lovely Kate comes jogging into the scene. Cue the double entendres and a conclusion with some very colorful language.

Putting aside the fact that you can't exactly put the word "c**ksucker" on basic cable, we're not totally seeing the alleged "erect nipple" peccadillo. Are you?

Of course, if we're going to start banning all Kate Upton commercials that are sexy, we might have our hands full; we'll already have to bid her seductive Carl's Jr. hamburger commercial a swift adieu.

We've contacted MTV and Adult Swim for comment and will update when we hear back.

Read more at the NYDN and watch the commercial below (NSFW language)! Do you think the networks were right to 86 it?

WATCH:

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HUFFPOST SUPER USER
Unca Allen
Tyranny will rise when you do nothing
03:44 AM on 03/25/2012
She's got awfully big (and flat) mcguffies...not very attractive. Plus, she's blond.
10:34 AM on 03/17/2012
Everyone responsible for this lame attempt at humor /marketing /controversy should be embarrassed.

It is not the least bit funny, it doesn't make me want to buy anything, and worst of all, they failed to show how hot Kate Upton really is.

Major fail...
11:12 AM on 05/05/2012
They are not targeting you as the audience old man.
03:50 PM on 03/16/2012
She is sure milking it. I have seen her in like 3 commercials this week for random stuff like hamburgers lol
03:15 PM on 03/16/2012
Come on! it's a nipple!
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HUFFPOST SUPER USER
Andrea J Petro
09:26 PM on 03/15/2012
PS it wasnt the nipples it was the sexual stuff and the swearing at the end.
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HUFFPOST SUPER USER
Andrea J Petro
09:26 PM on 03/15/2012
What The Heck! Really! That was disgusting and totally unnecessary. I dont think it should be on tv.
11:14 AM on 05/05/2012
I think you see a intuitive/Psychic consultant. A bit jealous much?
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HUFFPOST SUPER USER
AhnessofThings
02:12 PM on 03/15/2012
Seriously? Ridiculous!
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HUFFPOST SUPER USER
Tre Members
Inna world fulla hate, Love is revolution
11:51 AM on 03/15/2012
This is like a Rorshach test, what the viewer finds offensive says more about the viewrer than the commercial. Personally I wasn't offended by the language, definately wasn't offended by Kate Upton (and even if I could see nipples, which I couldn't, wouldn't have been offended by that), but I was disturbed by the smashed cockroach? I'd rather see nipples than cockroach guts anyday of the week.
10:37 AM on 03/15/2012
Who does that while running?? I mean she looks great and all but no one does all those sexy moves, flipping hair to right and the left and the lips!! When I'm running I'm all out of breath and sweating and look all red!!
HUFFPOST SUPER USER
pjbobolink
common computer in a boarding house
01:51 PM on 03/16/2012
That's part of the joke.
10:30 AM on 03/15/2012
This is distasteful in every single way.
11:15 AM on 05/05/2012
Says the jealous person. It's not targeted for you.
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HUFFPOST SUPER USER
MichaelFroemel
Star Trek fan from Germany
08:46 AM on 03/15/2012
You crazy americans are afraid of a women's body. Celebrate beauty, don't be ashamed of.
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bennett388
If it ain't broke, don't fix it!
07:40 AM on 03/15/2012
Erect nipples, Really? I've seen more exposure at the Golden Globes or the Oscars on the red carpet. Just ask Jennifer Lopez about that one.
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HUFFPOST SUPER USER
Okey Umez
Yes i. Babylon gwon fall
10:35 AM on 03/16/2012
I've seen more exposure at the Golden Globes or the Oscars on the red carpet"

Gosh bennett, for a moment i thought you said the Golden Coral. Probably time for my yearly eye exam!.
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bennett388
If it ain't broke, don't fix it!
11:19 AM on 03/16/2012
Why, is the Golden Coral a strip club close to you?
07:20 AM on 03/15/2012
that is the best commercial ive ever seen . wow was that great. and that upton is a knockout
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HUFFPOST SUPER USER
PatrickforO
America needs a Labor Party
01:49 AM on 03/15/2012
What on earth is this an advertisement of? Cockroaches that drop the F bomb? Geez. No need to ban it - i'll turn the channel if I ever have the misfortune to be watching a program where this commercial gets played.
01:44 AM on 03/15/2012
If those are her nipples, then augmentation must have occurred. No way they stay that high that big, even in youth.