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iPhone Ranks Highest In U.S. Customer Satisfaction, J.D. Power And Associates Study Says

The Huffington Post  |  By Posted: 03/19/2012 6:45 pm Updated: 03/20/2012 10:42 am

Jd Power Iphone Surve

This much is clear: U.S. customers love their iPhones.

A study released Thursday from J.D. Power and Associates ranks Apple's iPhone highest in U.S. customer satisfaction, beating out other popular handest makers like HTC and Samsung.

This is the seventh time in a row that Apple has won top honors in the J.D. Power and Associates survey.

Apple received a score of 839 points out of a possible 1,000, while smartphones from HTC and Samsung trailed with 798 and 769 points, respectively.

The study, which surveyed 7,080 people who own smartphones, was conducted between July and December of last year, John Tews, a spokesman for J.D. Power and Associates, told The Huffington Post.

Apple is also leading the pack in terms of smartphone market share. According to January data from Comscore provided to The Huffington Post, Apple controls 29.5 percent of the U.S. smartphone market. Research In Motion (RIM), the makers of Blackberry devices, controls 15.2 percent, while HTC and Samsung control 14.5 percent and 13.8 percent, respectively.

The study also revealed something that may not be surprising: Smartphone users are not happy with the battery lives of their devices, and 4G users are the most displeased of the lot.

From J.D. Power and Associates:

Approximately 25 percent of 4G-enabled smartphone owners are highly satisfied with their battery (ratings of 10 on a 10-point scale) and say they "definitely will" repurchase a device from the same manufacturer. In comparison, among owners who are less satisfied with their battery (ratings of 7-9 on a 10-point scale), only 13 percent say the same.

LOOK: J.D. Power And Associates 2012 Wireless Smartphone Satisfaction Survey:


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This much is clear: U.S. customers love their iPhones. A study released Thursday from J.D. Power and Associates ranks Apple's iPhone highest in U.S. customer satisfaction, beating out other popular...
This much is clear: U.S. customers love their iPhones. A study released Thursday from J.D. Power and Associates ranks Apple's iPhone highest in U.S. customer satisfaction, beating out other popular...
 
 
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09:43 AM on 03/21/2012
What I don't get is, why people bag on apple for being great. Steves jobs started his company in his college dorm room making custom computers for people, and how many people complained about the products he did, let me think, NO ONE! So all you people that dis apple and everything they have done for the technology industry can shove all theyre complaints and comments up their butts because i would like to see anyone do what Steve Jobs did!

R.I.P. Steve Jobs and thank you for making one of the greatest things ever
12:02 AM on 03/21/2012
Can't go wrong when you're making one device can you?
09:27 AM on 03/21/2012
but if Apple is having more success with that one device than anyother company, then why develope another model that is different that has the potetial to fail?
10:45 PM on 03/20/2012
The true, holy grail of consumer metrics goes to....Apple..again!!
Suck this!!, Android devices :-)
09:21 PM on 03/20/2012
wonder how many polls and other tech surveys that come out and don't boost up Apple does the HuffPo choose not to publish?

..or just how much Apple stock Ariana Huffington owns
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Highball
In Blackest Night
10:27 PM on 03/20/2012
You can Google for all the satisfaction surveys you want. Apple is always at the top of the list. Don't believe me? Go ahead and give it a try.
10:58 PM on 03/20/2012
Another naysayer with stupid conspiracy theories. Dude, this is THE customer satisfaction survey. Stop banging your head against the wall figuring out ways to poke holes in it. Just accept it and let go! :D
01:03 AM on 03/21/2012
another fanboy who cant read, was speaking of all other tech issues, not just satisfaction. not a conspiracy theory, you'd know that if you were on here more. do a quick survey of Apple articles going back 3 months. funny thing about numbers, they dont lie. Not a huge apple fan but they make a good product, I'm concern with the objectivity of this platform....but like a fanboy...lets make it about you lol, so, go ahead and tell me a lil more about your kool phone..
07:27 PM on 03/20/2012
This survey results are getting a lot of attention, however I wonder about it's usefulness to anybody, but advertisers. Why does it compare apples to oranges? Apple 4S is a product/model while Samsung, HTC, etc are the brands that include a number of phones (products). Some of them are getting better customer satisfaction ratings than iPhone 4S, but most are so bad that they sink the cumulative brand scores.

Perhaps marketing geniuses of lesser brands could find it educational that focusing your efforts on one product can generate superior results, or analyse their line in detail and drop the bad models. However what about consumers or corporate buyers? How does this survey help me choose a phone (other than Apple 4S) based on it's customer reputation?

There is a different approach to measuring customer satisfaction and you may find this helpful http://blog.amplifiedanalytics.com/2011/12/2011-customers-view-of-smart-phones/. There is also a demo page on that site that let visitor enter a specific product for it's instant reputation scores.
06:25 PM on 03/20/2012
Not surprising with all the marketing Apple does and the fact that their products are essentially status symbols. Would the results be the same if you took the iPhone and put an HP logo on it?
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HUFFPOST SUPER USER
HighSierra1981
Is there no sanity left?
07:09 PM on 03/20/2012
Why in God's name can't Apple just have a good product without people like you continually trying to smash it down. I get so annoyed by haters and fanboys alike that I can't stand it anymore.
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Highball
In Blackest Night
10:28 PM on 03/20/2012
Actually, compared to other companies, Apple spends relatively little on marketing.
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HUFFPOST SUPER USER
Mr Carp
Your micro-bio comes with a terrific gravy...
06:18 PM on 03/20/2012
My first question is: Who paid J.D. Power to conduct this study? Anyone who knows them knows they don't do anything like this for free.
11:02 PM on 03/20/2012
Stop your conspiracy BS theories. This is THE customer satisfaction survey. Period.
09:35 AM on 03/21/2012
Why would one of the most prestigouse and repected companies take a bribe from a company that has been successful from the start. Apple doesnt need to give bribes to anyone to get things shifted theyre way because Steve Jobs made the fondation of Apple and he made possibly the greatest product developed! I'd like to see any one person get the success Steve Jobs did starting out the way he did, IN HIS COLLEGE DORM!!!
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06:03 PM on 03/20/2012
Battery life of the #1 Apple iPhone 4S: 6 hours 22 min.
Battery life of the #2 HTC ThunderBolt 4G: 4 hours 23 min.
Paying way more for a phone that is dead when you need it: Not smart.
09:00 AM on 03/22/2012
im liking this, its funny hahahahaha
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HUFFPOST SUPER USER
omegas3
Is it an android you are or are you a quasar?
05:59 PM on 03/20/2012
Droid!!!
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06:24 PM on 03/20/2012
Agreed!
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MichaelAKD
Be the change you wish to see in the world.
05:58 PM on 03/20/2012
human behavior inexplicable, as with owners of gm autos who looked down on fords, e.g. ford=found on road dead. we often think of our things as extensions of ourselves and defend them as if someone was attacking us personally. today's battle royale between iphone and android owners, the names have changed but not the behaviors. prestige branding and how all of us are manipulated by ever present marketing machines is very much alive and well even in this economy. of note apple by leaving the name the exactly the same, the ipad 2, self acknowledges the fact that their newest iteration is an upgrade on the previous ipad 2 and not a revolutionary or ground up revision. today's debate, rivalry takes me back to a time shortly after graduation and my first new car. i was wearing a seiko watch left to me by my father, noticed on the salesman's wrist a watch that looked much the same. i asked, is that a seiko? he responded in an offended tone, NO its a rolex! it was as if i had called into question his family lineage. truth be told they were both automatic watches differing primarily by name and the price paid for that name and associated prestige. human beings and the personal possessions we use to show others where they are positioned on the socio-economic ladder and where and how we desire to be thought of. such an old story, remember the dutch, beads and manhattan?
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HUFFPOST SUPER USER
Ecoli
Karma
05:14 PM on 03/20/2012
iphone may be the best..but when it comes to overall functionality htc Rezound tops it all:http://www.youtube.com/watch?v=DqtbXEbb6xU
06:06 PM on 03/20/2012
You might want to take a look at these...

http://youtu.be/kQjGe53zw6w

http://youtu.be/mj-MMBtvW4E
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saami
Cranky old lady
04:43 PM on 03/20/2012
iPhone, what's not to love?
HUFFPOST SUPER USER
Dan Stewart
05:19 PM on 03/20/2012
The copy and paste functionality, email search functionality, and no mouse feature.
09:38 AM on 03/21/2012
Get with the times everything is going wireless and based on the cons you put they are trumped by the millions of satisfied users and all the pros of this amazing product. STOP COMPLAINING!
05:54 PM on 03/20/2012
How about a tired interface that's soooooo 2008.
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breakingpoint
War is a Racket - Smedley Butler
04:38 PM on 03/20/2012
which one is best - bang for buck?
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HUFFPOST SUPER USER
cadawa
04:34 PM on 03/20/2012
Give Android some time. It's a very good phone.
April22
Some experiences in life are ineffable
04:29 PM on 03/20/2012
If only more Americans were half as concerned as to the state of America as they are about their phones!