The New York Times announced on Tuesday that it will be amping up its paywall guidelines for its digital properties, allowing non-subscribers to access only 10 free articles before having to pay for content.
Previously, users of the Times' digital properties were allowed to access 20 free articles. The change will go into effect in the beginning of April. The company said that the change will "continue to allow for access to a generous amount of free content on the Web site and across multiple digital platforms."
New York Times Company chairman and chief executive officer, Arthur Sulzberger, Jr., said, "We knew that readers placed a high value on our journalism, and we anticipated they would respond positively to our digital subscription packages. Our commitment to all of our subscribers, both print and digital, is that we will continue to invest in and evolve our journalism and our products, and we will remain a source of trustworthy news, information and high-quality opinion for many years to come.”
The newspaper, which launched its paywall only one year ago, has roughly 454,000 paid digital subscribers to various editions of the New York Times and the International Herald Tribune.
Read more about the new guidelines surrounding the Times' paywall below:
Beginning in April, all users of NYTimes.com will be able to enjoy 10 articles at no charge each month (including slideshows, videos and other forms of content). Beyond 10 articles and for unlimited access* to the site, users will be asked to become digital subscribers.
On The Times’s smartphone and tablet applications, the Top News sections will remain free. To delve deeper into the apps’ other sections, users will be asked to become digital subscribers.
Readers who come to Times articles through links from e-mail, search, blogs and social media will continue to be able to access those individual articles, even if they have reached their reading limit. For some search engines, users will have a daily limit of five free links to Times articles.