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George Clooney Tequila: Star Launching 'Casamigos' Line

Posted: 03/21/2012 12:12 pm Updated: 03/21/2012 12:52 pm

George Clooney Tequila
Actor George Clooney arrives for the State Dinner in honor of British Prime Minister David Cameron at the White House in Washington on March 14, 2012.

After so many other celebrities have decided to get into the wine game recently (Drew Barrymore, Antonio Banderas, AC/DC, Train, Dave Matthews and more), it's no surprise that George Clooney is joining the celebrities-that-have-an-alcohol-brand team. However, Clooney isn't taking the wine route like many of his fellow famous actors. Instead, he's going for tequila. And, he's teaming up with Cindy Crawford's restaurateur husband Rande Gerber.

The tequila's name, Casamigos, was inspired by their homes in Mexico, and it is expected to be sold at "a reasonable price point." Casamigos will apparently be a Mexican tequila that Gerber and Clooney have been enjoying for years.

"I don’t think we’re going to be following all the rules,” Gerber told 213 Nightlife. “We know we have a product we love and we drink, and other people will enjoy. The product speaks for itself.”

Little else is currently known about the tequila project.

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Filed by Carey Polis  |