On April 2, Red Bull is launching a zero-calorie version of its energy drink: Red Bull Total Zero. The drink will also contain no sugar or carbs and will instead be sweetened with aspartame, sucralose and acesulfame K.
Red Bull had previously tried a cola and energy shot variety but discontinued both due to poor performance. The move to zero-calorie follows in the footsteps of rival energy drink company Monster which has found early success with Monster Absolute Zero, explains BevNet.
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