Despite the crazy amount of designer collaborations crowding the retail scene, we were actually pretty excited about the idea of Bebe, a mall-based retailer and purveyor of many a sequin tanktop, venture into bridal. The company scored "Project Runway" alum Rami Kashou to design, after all, and we've seen other mainstream retail outlets do bridal with great success.
Last week Bebe finally unveiled its full Bridal Boutique, which includes wedding gowns, bridesmaids' dresses and fun extras like veils, crystal jewelry, crystal-encrusted "Bride" hoodies and even "fascinators," the store's answer to the crazy hat phase from last spring's Royal Wedding.
In fact, if you're still in a Royal Wedding sort of mood, Bebe's Lace 3/4 Princess Sleeve Wedding Dress channels Kate Middleton's Sarah Burton confection loud and clear. The rest of the dresses, ranging from $950 to $2,500, are decidedly more modern, with strapless necklines, mermaid hems and even feathers.
Overall, it's not a poor first attempt at sophistication for a brand known for stretchy clubwear. Check out the photos below and let us know: would you buy your wedding gear from Bebe?