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Nonprofit Social Media: 5 Facebook, Twitter Tips To Better Engage With Followers

Posted: 03/26/2012 4:37 pm Updated: 03/26/2012 4:37 pm

Twitter

So you have a Twitter and Facebook account. Great! But what exactly are you doing with it?

Turns out, many nonprofits are not effectively using these tools to gain and connect with supporters, a new study by Bridgespan.org reveals.

"In the rush to 'go social,' many nonprofits are failing to think through their strategy," the authors note in "Tweeting For A Better World."

Users aren't going to Twitter and Facebook to hear press-release speak. They want genuine, community-minded engagement that inspires conversation and a reason to get involved in a cause.

Sound daunting? It doesn’t have to be.

Read through our slideshow below of Bridgespan's top 5 social-media tips that will help you recruit new fans, spread your message and better engage with your current supporters.

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Twitter isn't the place to regurgitate press releases or get donors to fork over big donations. However, it is the perfect place to embrace new supporters and get them excited about fresh initiatives.

Educators 4 Excellence (E4E), for example, -- an organization run entirely by teachers -- successfully used its Twitter account to reach out to educators to join its mission, according to Briddgespan.org. Educators saw E4E for what it is, a movement that is genuinely committed to getting teachers to fight for policies that will best improve students' academic achievement.
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Filed by Eleanor Goldberg  |