Since San Francisco caught Giants fever in 2010, Brian Wilson's Fear the Beard tagline has inspired a clothing line, a SportsCenter commercial and a Taco Bell campaign. (Not to mention the haircut of hundreds of Bay Area fans.)
And now, there's a plane.
(SCROLL DOWN FOR PHOTOS)
On Thursday, Virgin America unveiled the newest member of its fleet: an Airbus A320 aircraft dubbed "Fly Bye Baby." (Why it's not named Fly The Beard is beyond us.) The plane features an enormous Giants logo, an "SF" painted on the engine and (!) a beard draped across the cockpit.
Virgin has been the official airline of the team since 2008.
"As the only airline headquartered in San Francisco, we're thrilled to renew and expand our partnership with our hometown team," said Virgin America President and CEO David Cush in a release. "Our success as an airline is a credit to the outpouring of support we have received from the Bay Area community."
Virgin might be a little late to the beard party (it's 2012, guys) but we're still crossing our fingers for a seat. According to Virgin, the plane makes its maiden voyage on April 2.
As part of this year's partnership, Virgin has also introduced some plush perks, including 20 percent flight discounts for season ticket holders, games and behind-the-scenes fan footage on in-flight TVs and a slick new club level at AT&T park.
Check out photos of the new plane and the new club level in the slideshow below. Fear the beard, everybody.