SMALL BUSINESS

Business Coach Asks The Hard Questions

03/30/2012 12:38 pm ET | Updated May 30, 2012

In my last post, Susan Martin, a business coach, pressed Alexandra Mayzler to articulate her vision for her company, Thinking Caps Tutoring. Ms. Mayzler was clear that she wanted to see a “revolution in education” that elevated the importance of study skills. She was less clear, however, about what role her company might play in this revolution.

Next, Ms. Martin turned to Susan Parker, who owns Bari Jay, which makes and sells bridesmaid and prom dresses. “My vision is much shorter than Alexandra’s,” Ms. Parker said. “I just want to have more control over my manufacturing.”

“Let’s take it one step further,” Ms. Martin responded. “If you had more control, what would that allow you to do?”

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