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Easter Spending Expected To Hit $16.8 Billion

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EASTER
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Money woes can't catch up with the Easter Bunny, according to the National Retail Federation's Easter spending survey, which claims Americans will spend an average of $145 on holiday-related items.

The spending average is up 11 percent from last year, with total spending expected to hit $16.8 billion. Consumers will put out for apparel, candy, food and decorations, according to the survey.

"Though the price of gas is on everyone’s mind, Easter is one of the few holidays some consumers are willing to stretch their budgets, especially because many children look forward to treats and new outfits on Easter morning," NRF president and CEO Matthew Shay said in a statement.

The survey showed that nearly half of respondents will spend money on related fashions and accessories, with sales expected to hit $3 billion. Nearly 90 percent will spend their money on confections, with candy sales expected to hit $2 billion. Americans will also spend over $5 billion on their Easter meal, along with flowers, gifts and greeting cards for friends and family.

While 63 percent of consumers will shop at a local discount store, four in 10 respondents said they plan on doing their shopping at department stores. Some 18 percent will do their shopping online, with 52 percent using a tablet device and 43 percent using their smartphone to research, compare prices and buy holiday products.

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