Now you have an even better reason to buy Apple Jacks. Kellogg's has team with Sony Pictures for a bit of viral marketing pegged to the upcoming release of "The Amazing Spider-Man."
The skinny: Android users are encouraged to download a special application ("Kellogg's "Amazing Spider-Man" Exclusive App) that can read QR codes on specially marked boxes of Kellogg's brand cereals. Awesome! Or you could just watch one of the three new clips on the Internet and save yourself some trouble.
While you can check out the other two videos by clicking here, the best of the bunch showcases Peter Parker (Andrew Garfield) after he gets super strength from what you can only assume is a radioactive spider bite. And you thought your A.M. bathroom routine was difficult!
Watch the clip above, and head over to What Culture! for the rest. "The Amazing Spider-Man," with Garfield, Emma Stone, Denis Leary and Rhys Ifans, arrives in theaters on July 3.