Despite limited budgets and staffing, nonprofits are finding value and fast growth in their social networks, according to a study out Tuesday.
The 2012 Nonprofit Social Network Benchmark Report, conducted by NTEN, Common Knowledge and Blackbaud, surveyed nonprofit professionals regarding external social networking sites like Facebook and Twitter, as well as internal social networking sites, housed on the nonprofit's own webpage.
The average participant said their organization's Twitter community grew by 81 percent, while their Facebook community grew by 30 percent. The cost of this growth? The average Facebook Like costs a nonprofit $3.50, while gaining a Twitter follower requires an investment of approximately $2.05, according to the study.
To find out more key findings, check out the slideshow below!