On Wednesday, Stephen Colbert poked fun at Mitt Romney's trouble appealing to a key voter "demografico": Latinos.
According to many political analysts, Latinos will be an important swing vote in the 2012 election. But according to a recent Fox News Latino poll, Romney would only win 14% of the Latino vote if pitted against Barack Obama. Some say a modern presidential candidate needs at least a third of the Latino vote to win the election.
"Republicans will need to work hard to capture the Latino vote -- instead of their current strategy of capturing Latinos," Colbert said while flashing an image of a Latino man being arrested by the Immigration and Customs Enforcement.
Colbert points to Romney's harsh line on immigration as a reason Latino voters have been turned off by the candidate. Romney has labeled Arizona's harsh immigration law, a "model for the nation", and calls for the 11 million undocumented immigrants to "self deport."
Colbert then suggests Romney run a fake ad that his team has produced in order to attract Latino voters. The ad, which is narrated in a bad "Spanish accent," depicts a number of negative stereotypes sometimes associated with the Latino community.
One man with a heavy accent asks, "Where are the American jobs I came to steal?"
WATCH: Who else has self-deported?