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Student Loan Debit Card Encourages Indebted Graduates To Shop

Posted: 04/ 5/2012 4:09 pm Updated: 04/ 6/2012 9:20 pm

Student Loan Debit Card

This article was originally published by SmartMoney

College graduates can now pay off their student loans by paying their bar tabs. That's the marketing pitch for a debit card aimed at those saddled with loan debt.

But borrowers should tread lightly: They'll have to spend a lot on clothing and nightlife before seeing any meaningful rewards, experts say. They also may incur high fees.

Launched Wednesday, the so-called SmarterBank Visa debit card offers graduates rewards of up to 1% on purchases, which are put towards their student loan balances. The size of those rewards will depend on several factors, including the purchases a cardholder makes -- the more they swipe for, the more they can earn in rewards -- and whether they incur one of the 20 or so fees the card -- or the checking account it's tied to -- charge. The card was launched by SimpleTuition.com, a student loan comparison company, whose executives include former student loan lenders.

Though the first student loan debit card, it's not the first product aimed at students sinking deeper into debt. The UPromise credit card, for instance, offers at least 1% back on all purchases, which cardholders can use to pay down their student loans. And more will likely roll out as student debt grows, says John Ulzheimer, president of consumer education at SmartCredit.com, a credit monitoring site. Roughly 37 million Americans have outstanding student loans, according to FinAid.org. Last year, 66% -- or 1.8 million -- of Bachelor's degree recipients had student loans, a figure that's expected to rise.

Here's how the card works: Cardholders get 0.5% rewards for signature-based purchases of up to $100 and 1% on anything over that amount. (Regular debit-card programs offer 0.5% on average in rewards, according to Bankrate.com.) To earn enough rewards to make a dent in their student loan balance, cardholders will need to spend -- a lot. Someone who swipes for $1,000 in purchases per month can get up to $10 in monthly rewards. The company says those rewards can lead to real savings: If applied to a 10-year loan of $8,500 at 6.8% interest, it could help a borrower repay that debt 16 months faster and save up to $1,500. But for the roughly two-thirds of students who graduate college with loans, which are projected to average $28,700 this year, earning $10 a month in rewards will shave just five months off their repayment period.

There are also fees. Cardholders will incur a $2 fee if they use an ATM outside the card's network, while the average out-of-network fee is $1.41, according to Bankrate.com. Checking account fees include a $5 fee to get a copy of their statement and a "research fee" of $25 per hour if the cardholder wants the bank to review their account -- something many banks don't charge for, says Ulzheimer. Some of the fees are no higher than the industry average, says Greg McBride, senior financial analyst at Bankrate.com. For instance, there's a $25 charge for insufficient funds, when the cardholder tries to withdraw more money from their checking account than they have. The average fee is $30.83, McBride says.

Consumer advocates say the idea of spending to save on student loans doesn't make sense. "They're using the flashy reward of paying your loans faster by spending more money, which is counterintuitive," says Rich Williams, a higher education advocate with U.S. PIRG.

For its part, SimpleTuition.com says that the fees don't impact the rate at which rewards are earned. The company says the SmarterBank debit card can be used in conjunction with borrowers' overall plan to pay down their student loan debt. "They can get ahead and pay it down faster rather than carry it for 20 years," says co-founder Patrick Kandianis.

Consumers who'd like to use earn rewards to pay down their student loan debt can consider alternative options. Community banks and credit unions tend to offer free debit cards, which also often have rewards. Another option is using credit cards, as fees have been dropping and rewards have been rising. Consumers who avoid interest charges by paying their balance in full could potentially earn more in rewards than they would with a debit card.

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This article was originally published by SmartMoney College graduates can now pay off their student loans by paying their bar tabs. That's the marketing pitch for a debit card aimed at those saddle...
This article was originally published by SmartMoney College graduates can now pay off their student loans by paying their bar tabs. That's the marketing pitch for a debit card aimed at those saddle...
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01:10 AM on 04/09/2012
Bad idea. Unless people have unusual self control, it is better for them to work with cash, not credit. They spend less.
12:27 AM on 04/09/2012
Rush Limbaugh's right.He said "College students are dumb.That's why they're in college .To get smart ! "
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Cameron Hoppe
Where's your evidence?
10:26 AM on 04/08/2012
LoL. I would say a new grad with $1000 a month left over for spending doesn't need your $10 taken off their loans.
12:46 AM on 04/08/2012
Too bad. This actually would have worked for me when I first graduated. My job was as a shopper for Barbara Matera's, the big Braodway costume house in NYC. They'd give me $ and I'd spend every day all day, pounding the pavement, shopping for the fabrics, trims, clothes and what ever odd pieces they needed all over the 5 Burroughs & NJ. I did the same, freelancing for friends working on movies and TV shows. If it had existed then, I coulda used my card for the purchases and paid off with my petty cash at the end of every day.

I can't think of any other way this would help anyone but the credit card company.
12:56 AM on 04/08/2012
OOps, no. Debit card; so I'd have to put my petty cash in at the beginning of each day and then shop for my clients. I still don't know if it would have worked. But it could, if your job is professional shopper or sourcing.
lofttypeofaview
I pledge allegiance to the poor!
11:29 PM on 04/07/2012
The only way in which this could benefit the student rather than the banks, is if the student can avoid all the fees, don't overdraft and only use it to pay for everything that you already have to pay for, without ever using it to buy anything else. So if you could earn rewards from this card by just making your rent payment every month, than it'll work in your favor.
06:14 PM on 04/06/2012
This is a straight up "Set-Up", don't fall for it. The Money on the debit card is Yours, why would anyone use a loan to get deeper into Debt, while the Banks sucks your Money on Fees, take a look at this: a "research fee" of $25 per hour if the cardholder wants the bank to review their account -- something many banks don't charge, So why are they? $25 per hour, for how long? Young People beware of the Devil, his Spirit is in All Things Not of God, be Wise, by the Word of God, seek Jesus Now, don't let these Fun Years, get your Spirit(Soul) in The Lake of Fire, be Smart, as you are, Spent Money wisely, Do Good and Be Bless.
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HUFFPOST SUPER USER
Zilo
Indie--The GOP opposes critical thinking
05:35 PM on 04/06/2012
I hope no one is dumb enough to fall for those ads. If they are, then there's no saving them from being taken advantage of by more people. This is just common sense.
03:07 PM on 04/06/2012
This is so dumb but many people will fall for this scam.
HUFFPOST SUPER USER
quindy
If repubs don't drive you crazy you are not normal
02:57 PM on 04/06/2012
"Save money by spending money!" Right!

It would be way too easy to just say to students to put aside certain amount every month, curb spending and use only cash to pay for everything. That type of spending went out of fashion when credit card companies came to life.
HUFFPOST SUPER USER
ibebigbill
12:59 PM on 04/06/2012
The fact that this is a DEBIT card does not change how wrong this idea is. What these companies are doing is hyping up these so called rewards. they even mentioned it in the article. To get $10 in rewards to use towards the loan you have to spend $1,000 leaving you with $990 you already didn't have.
12:04 PM on 04/06/2012
This kind of deceptive marketing should be outlawed. Also how stupid do you have to be to understand the scam.
11:38 AM on 04/06/2012
Solving debt with more debt... The true american way
HUFFPOST SUPER USER
LVNVprog
President Elizabeth Warren - 2016
11:27 AM on 04/06/2012
Put Back in place Usary laws. Loan Sharks have More Ethics than Banks.
As for the Students - You May get "Educated" but it's hard to fix "Stupid".
11:16 AM on 04/06/2012
Think this should be part of the graduation requirements. Those falling into this should be denied graduation until they take and pass a few courses in economics. Although there is a saying for this: You can’t protect a fool from himself/herself!
viciousvirago
Veritatum Dilexi
11:07 AM on 04/06/2012
Just when I thought I'd heard it all. Let's see: to save money, I have to spend money. O.K.

Wait a minute...something's wrong with this logic.

Oh, I see, I was don't it all wrong before. I wasn't spending enough to pay down my already huge debt. God, I'm so dumb. These Visa people are a lot smarter than me because they have PhD's in economics, right? Thanks for explaining that to me. I feel soooo stupid.