Snooki, Jersey Shore Star, Expands Her Business Empire With Children's Line

The ever-expanding world of Snooki is making a jump into children's retail.

The pint-size "Jersey Shore" star is expanding her licensing deal with shoemaker Happy Feet to include a children's and infant's line of her signature oversized sneaker slippers. The move shouldn't come as much of a surprise, as last month the reality star confirmed rumors she's expecting a little meatball of her own.

Snooki has been guiding the development process and is "extremely particular," Happy Feet owner Pat Yates told Footwear News. "She didn’t just sign and walk away. She’s involved in every facet, from the website design to the slippers."

The MTV star, who recently started shooting her spin-off reality show with fellow Shore-star, Jenny "JWOWW" Farley, also has licensing deals with jewelry company DiamondShark, tanning lotion manufacturers Supre Tan and a line of sunglasses, perfume, beauty products and handbags.

RATE IT!   |  

VOTE

CURRENT TOP 5 PICK YOUR OWN TOP 5

USERS WHO VOTED

NEW! CREATE YOUR OWN SLIDESHOW

Comments

[Leilani lei]

06:11 PM on 04/26/2012

BUSINESS EMPIRE? Isn't that a bit over exaggerated. She went into business selling fuzzy house slippers that attracts dust and lint particles. I certainly wouldn't be purchasing her slippers. She should have gone into business selling condoms. People can identify her with that.

[vergoton]

06:05 PM on 04/26/2012

Snooki is a tall dwarf or a short midget ?

[glenc128]

08:10 PM on 04/10/2012

there is a girl in waretn ocean .twp.her father is a vol/fire she is hot so hot she could set any cock on fire and daddy ain't put 'in that fire out.unless it;s his hose

[asantewa3]

04:14 PM on 04/09/2012

I truly wish that someone tells her to get rid of the fake pout pose she exhibits in every, single, god for saken photograph. She looks like a fish or like they caught her before she was ready for the photo. Silliness.

[Dram214]

03:45 PM on 04/09/2012

Well, at least she seems to be getting good advice for her post- Jersey Shore life. More power to her if she can turn this into a career.

[Djay0252]

03:27 PM on 04/09/2012

What the hell is a snookie?...sounds like a kiddy name for baby's pacifier

[ruthtruth]

03:05 PM on 04/09/2012

I guess acting like trash, having sex while camera's are on and telling the whole world you spent a whole day mastrabating gets you far these days. ewwwwwww

[JJR60616]

02:46 PM on 04/09/2012

So I click on "Snooki Expands Business Empire"... (figuring it would just be another pic of her with her legs opened...)

Then realized, why would I want to see that?!?

[intellifran]

02:26 PM on 04/09/2012

Some people don't like her and I get it. But she is not a drain on society. She works and pays her own way. She is investing her "Shore" money into a business that will make her and her offspring money. She is proving to be business savvy. While her drunken escapades are not commendable, she is certainly investing wisely. Believe it or not she adds more value to society than a single mother with two jobs on welfare. Why? Because we don't have to pay for Snookie or her baby.

[ruthtruth]

03:05 PM on 04/09/2012

Would you like the female members of your family to emulate her?

[intellifran]

03:14 PM on 04/09/2012

As opposed to live on welfare? Yes. In general I would not prefer it. However, she has taken something that is fleeting (her jersey shore career) and turned it into to a business opportunity for herself. I don't see a problem with that.

[mookman42]

12:35 PM on 04/09/2012

Just go away..please

[The j0ker]

11:13 AM on 04/09/2012

The decline of Western Civilization continues...

[Trustfunded1]

08:57 AM on 04/09/2012

See where open border immigration took America?

[baldguy]

08:40 AM on 04/09/2012

The wad of gum is a nice touch....

[shinyglitterdoll]

11:17 AM on 04/09/2012

Yeah, charming and classy as ever.

[Nangisai Young Matiza]

09:35 PM on 04/08/2012

An example of our generations role models....drunk idiots void of talent purpose or direction, how they get famous is but an indication of an audience easily entertained like children unable to think for themselves...

[bobo5]

07:53 PM on 04/08/2012

Snooki is the aspiration of the lower half in the new hour glass economy.