Fashion is much more than what walks down the runways in New York, Paris, Milan and London. While these four are the most internationally prominent, other cities such as Los Angeles, Berlin, Sao Paulo, Tel Aviv, St. Petersberg, Copenhagen and Reykjavik have started to gain recognition for promoting young, local and innovative designers.
Moda Operandi's co-founder Aslaug Magnusdottir, an Icelander herself, attended the Reykjavik Fashion Festival last week. Watch the video, which was shot by Bettina Santo Domingo, to get a peek into the exciting world of Icelandic fashion. A few things we observed: a lot of snow, a lot of beautiful architecture and design, and a lot of Taylor Tomasi Hill leaping through the air. The fashion itself also appears to take more risks. While fashion week's most established cities have already built their identities, New York is best known for contemporary sportswear, for example, cities like Reykjavik have the freedom to create something new.
What do you think makes the Reykjavik Fashion Week different? Tell us in comments section.