04/09/2012 09:43 am ET

Pink Slime: A Timeline

The story of Beef Products Inc.'s Lean Finely Textured Beef isn't new, and neither is the nickname "pink slime". Yet after more than 10 years on the market, the beef additive had never received the level of attention it did beginning in March of this year when a cascade of exposure from ABC, The Daily and blogger moms skyrocketed its notoriety.

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